YouTube, the world’s largest video-sharing platform, has witnessed unprecedented growth over the years. It has evolved into a global phenomenon, fundamentally transforming how content is both consumed and distributed. Central to this growth is the dynamic community of content creators who have been instrumental in shaping YouTube into the powerhouse it is today. In this article, we will take you through the journey of ace YouTubers – Colin and Samir!
It’s hard to believe that the concept of “creator economy” has been in existence only for a few years. Today, it has turned into a full-fledged industry steamrolling traditional media and everything else in its wake. With over 2 billion monthly users, YouTube has become a cultural force that cannot be ignored.
What started in 2005 as an online place where anyone (the “you” in YouTube) could post a video, the video app has grown into a platform on which some are building brands, careers, and in some cases, entire companies. This can be daunting for someone who is just starting out but fear not when you have experts in the form of faithful guides and YouTube gurus, Colin and Samir to help you out!
Also Read: Know What Went Down At The YouTube FanFest 2023!
The YouTuber Duo
Colin and Samir are YouTube creators and podcasters who break down the latest news in the creator economy from a creator’s perspective. Whether it’s about how to gain traction, understanding the industry, keeping up with new trends, or diving into a creator’s world, these two YouTubers have got your back.
Colin Rosenblum and Samir Chaudry are 2 creators making videos covering a vast array of topics around the creator industry, as well as interviewing some of the biggest names on YouTube. They reveal industry insights and lessons that prove absolutely priceless when starting your own YouTube channel. Colin and Samir also review YouTubers’ Merch and conduct cool Studio Tours on their channel.
The Expertise
Given their contribution to the creator economy and digital world, it’s no wonder that they’ve crossed 1.34 million subscribers on YouTube. How did they get to this level? Colin and Samir did what every successful YouTube creator does – they identified a niche. They wanted to create a show that provided a sense of community for creators where one feels included and learns how to upskill in their career.
The duo noticed that the industry is growing and many creators lack the support, guidance, and insight needed to grow in this field. Given that there is no set blueprint, Colin and Samir thought of creating highly educational content which has a huge demand. In terms of their expertise in the content creation field, they’ve been there and done that. They understand the ins and outs of the industry, and this understanding helps shape the many great interviews they’ve done. They know exactly what questions to ask and exactly what their audience is looking for.
Their Journey
Rolling Stone called Colin and Samir the “elder statesmen of YouTube.” Experience speaks. Their videos have credibility owing to their 10+ years of experience in the industry. They had released a YouTube video explaining their story from how they met all the way to how they started this channel and what the future holds. The journey of Colin and Samir actually starts with Samir. He started by posting sports videos on YouTube 10 years ago, called it The Lacrosse Network (TLN). At that time Colin was making videos about The Lacrosse Network. Samir saw a few of them and convinced Colin to move to LA and work together. For the next two years, they built TLN – covered live sports events, got bigger gigs, and grew their subscriber count.
They loved making videos and wanted to figure out a way to make a living out of this. That’s when Whistle Sports, a New York-based company reached out to them. They wanted to acquire TLN and hire Colin and Samir. The company and their audience, both grew by leaps. The duo became famous, they even appeared on national TV. They traveled all over the country, helping brands and athletes tell their stories. Even though they had a stable job, they felt something was missing.
That’s when Colin and Samir took a leap of faith and started their own company and channel 6 years ago with the goal of becoming filmmakers. The duo started telling new stories and had incredible experiences. Filming Will Smith’s bungee jump from a helicopter on his 50th birthday was one of the many highlights of their journey. Through their channel and podcast, the Colin and Samir show, the YouTubers interviewed many big names from the creator industry. The duo met each other the same way they met all these amazing people – by watching each other’s videos.
Their Goal
Colin and Samir’s aim is to make the world a smaller place for them by connecting to as many people as they can. They wish to inspire those who want to create content, whether it’s just picking up a camera for the first time and putting themselves out there or pursuing an idea that they always had. The duo wants to give them the confidence to grow and make their own path in this dynamic industry.
The Podcast
The content model for Colin and Samir is genius. They’ve spoken openly about how they often struggled to put out videos consistently until they stumbled across the “podcast format.” Initially, they experimented with podcast episodes on a second YouTube channel that was effectively just them sitting down and discussing different subjects and topics around the creator economy.
Because it came naturally to them and it didn’t require much effort to film and record. So they were able to consistently put out at least one video a week. Having seen the positive feedback, Colin and Samir took this format onto their main channel. Thus, The Colin and Samir Show was born, and haven’t looked back since.
With these long-form episodes, their team gets enough dope to create plenty of short-form content for other social media channels – soundbites and short insights or funny moments from guests all have the potential to go viral. This further helps promote their show and channel to a much larger audience. On top of this, interviewing prominent creators such as MrBeast and Marques Brownlee (MKBHD) brings the podcast attention from the masses at large, especially the creators’ fans.
This has a snowball effect since the more big-name interviews they take, the more it attracts subscribers and creators who would also like to chat on the show. Some of their most-viewed videos have featured some of YouTube’s most popular creators, including Shelby Church, Nas Daily, Ryan Trahan, Airrack, Rhett & Link, Lilly Singh, Tai Verdes, and Justin Kan.
Watching and listening to the Colin & Samir show is highly beneficial for any creator. The value they add is unrivaled, and the entertainment is an added bonus. If you want to understand this fascinating new world of the creator economy and grow on YouTube, listening to the experts is a great place to start.
