Instagram has launched a new information page with a variety of suggestions and advice on how to use DM to keep in touch with your audience for businesses trying to optimize their DM connection process.

Users of Instagram’s social media platform can post stories, videos, and images with their followers. The direct messaging (DM) feature, which enables users to talk privately to one another, is one of its most well-liked features.

According to Instagram for Business, “Adding new business messaging features to monetize the user shift towards messaging, and away from social apps”

What is Instagram Direct?

Users can send voice notes, images, movies, and other content to persons they follow or to other users by using the DM feature. With the DM tool, users may connect and converse with friends, family, and coworkers in a more private and intimate setting than through public posts.

Businesses have also utilized it to interact with customers and develop closer relationships with their followers.

With Instagram Direct, you can spark discovery, strengthen relationships and drive sales through a personal connection at every phase of the customer journey.


The review contains some general observations on how DMs might benefit brands in creating communities and where to hunt for connections.

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There are additional example studies, references to important explainers in the Help section, and remarks on the fundamentals of IG DMs. With more individuals engaging via DM now, that could offer some useful guidance for your procedure and be something to take into account.

Key Features of Instagram Channel feature:

Get started with Instagram Direct.

  1. Make sure you have an Instagram Business account. If you don’t, create one.
  2. Familiarise yourself with the Inbox and Thread management features such as Primary and General inbox tabs, thread filters, and flags.
  3. Set up messaging efficiency features such as Saved Replies and
    Frequently Asked Questions to make it easier and faster to engage in conversations at scale.
  4. Use the link format{ig_profile_handle] to drive customers directly to your messaging experience on the Instagram app from your website, emails, or any other surfaces where a URL link can be placed.

You can check out Instagram’s DM tips for brands here.