End of an Era: Fever FM Shuts Down Operations
In a surprising turn of events, popular radio station Fever FM, owned by Hindustan Times, announced that it will be ceasing its operations. This unexp…
Brands
Google Focuses On Inclusivity In BTS Video of Super Bowl Ad for Pixel 8
Tech giant Google is gearing up for the Super Bowl with its latest ad for the Pixel 8 smartphone, showcasing the device's capabilities in aiding visua…
DBS Bank Educates GenZ On Budget With ‘Sounds Of Budget’
DBS Bank India has once again taken a unique and creative approach to demystifying the Union Budget for the younger demographic with the launch of its…
A Look Back at Mark Zuckerberg’s Apology Timeline
Mark Zuckerberg, the CEO of Meta Platforms (formerly Facebook), has become a familiar face in the realm of public apologies. Unlike his tech counterpa…
Netflix’s “Killer Soup” Makes Brands Have A Billboard Banter And Social Media Is Loving It
With the world having moved to digital very rapidly, one would think that traditional methods of marketing and advertising might die. But that is far …
Mentos Ropes In Orry For Their Popular ‘Aam Zindagi’ Campaign: A Review
Mentos, the brand known for its quirky advertising, has recently launched a new campaign featuring internet sensation Orry. The collaboration aims to …
Good Glamm Group Secures Exclusive Three-Year Partnership with Dharma Productions
In today’s date and time, collaborations have become the go-to marketing strategy for a brand to increase its reach. In one of the biggest crossovers …
Cleartrip Taps Into The Power Of Spirituality With ‘Darshan’ Destinations
A strong marketing taps into the blowing winds and moulds its strategy accordingly. In a tactical move to capitalise on the surging popularity of spir…
Nora Fatehi Is The Newest Victim Of A Deepfake Controversy, Or Maybe Not
Deepfake has come to be a big problem in our lives and the most recent to face its brunt is Bollywood sensation Nora Fatehi who took to her Instagram …
Zouk Returns with Proudly Indian Fashion Show with Sayantani Ghosh and Social Media Creators
Zouk, a pioneer fashion brand, elegantly weaves our age-old traditions with modern convenience. Rooted in the ethos of handcrafted excellence, cruelty…