Beyoncé Unveils Cécred: A Haircare Line For Luscious Locks
Beyoncé, the unparalleled queen of music, fashion, and now, it seems, beauty, has just rolled out the red carpet for her latest venture—a hair care li…
Brands
From Travel Planning to DIY Projects: How Creators Utilise Google Bard
Google India's latest campaign for its conversational generative AI chatbot, Bard, aims to highlight its versatility through collaborations with vario…
The Internet Can’t Get Enough Of Ranveer Singh And Johnny Sins New “Bold Care” Ad
The Internet is obviously our favourite place and yesterday we got reminded why, once again. In a move to break the Internet, the sexual wellness bran…
Amrutam Says ByeByeNykaa With An Open Letter
In a bold and courageous move, Amrutam, the renowned Ayurvedic Lifestyle Brand, bids farewell to Nykaa, the e-commerce giant, through a heartfelt open…
Viacom18 Takes Over 60% Of Disney India’s Media Business
In the early 2000s, Disney went on one of the most extraordinary runs in modern business history under CEO Bob Iger's reign. ESPN was the most valuabl…
Navigating Social Media Trends 2024: A Guide for Indian Brands
Did you know that the average Indian spends over 3.2 hours on social media every day? In an era dominated by likes, shares, and viral trends, staying …
82°E Ventures into Body Care with ‘Art of Leisure’ Campaign
82°E, the self-care brand co-founded by Deepika Padukone and Jigar Shah, has announced its expansion into the Body Care category. This move comes with…
Uber Eats Brings Ross And Rachel Back: New Super Bowl Ad Features Jennifer Aniston, David Schwimmer
Uber Eats got everyone talking with its exciting Super Bowl teaser featuring former football player David Beckham and his wife Victoria Beckham. The b…
Snapchat Launches New Campaign: ‘Less Social Media, More Snapchat’
Social media platforms have recently been on the radar for all the wrong reasons. While Meta CEO Mark Zuckerberg issued a public apology to the famili…
Coca-Cola Introduces Label-Less Packaging Trial for Sprite and Sprite Zero
Coca-Cola has raised the curtains over an innovative trial initiative aimed at reducing packaging waste and simplifying recycling processes for its po…