According to Official YouTube Blogs, a new “Creator Music” element is added to YouTube Studio.
It will offer a catalog of tracks that creators can legally use in their long-form videos, licensing on some of the tracks will be available for a small fee. YouTube is aiming to make it simpler for creators to use music in their video clips.
According to the blog, YouTube opened the door for millions of people to share their voices, find a community, reach a global audience, and build a business.
Launching the YouTube Partner Program (YPP) in 2007 meant that creators could, for the first time, share in the revenue and earn money from their content.
The creators are succeeding these creator entrepreneurs are building successful businesses of their own with employees and full-fledged operations. Over the past three years, YouTube paid creators, artists, and media companies.
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They are announcing more ways for creators to become partners, new ways to make money with Shorts, and a reimagining of how the music industry and creators work together.
More pathways for creators to make money
Back when YPP began, YouTube had one creative format the standard horizontal video, and one main source of revenue: ads.
Creators are continually testing the boundaries of expression, from 15-second vertical Shorts to 15-minute videos, to 15-hour live streams.
Evolving the soundtrack of YouTube
Music is essential to Shorts and across YouTube over the years, we’ve seen how creators can give classics new life, or bring a local hit to the global stage.
In recognizing an opportunity to build a bridge between the music industry and creators on our platform, we’re redefining how music can be featured in creator videos.
YouTube is introducing Creator Music, a new destination in YouTube Studio that gives YouTube creators easy access to an ever-growing catalog of music for use in their long-form videos.
We believe Creator Music will mean more amazing creator-artist collaborations, more new tunes in viewers’ playlists, and more ways for artists to break through.