Car companies in India have been increasingly collaborating with content creators and influencers to promote their vehicles with advertisements. This approach to advertising has proven to be an effective way to reach younger audiences and build brand awareness. This article will look at some of the most notable Indian car companies and their collaborations with content creators and influencers.
Hyundai India
Hyundai Motor Company is a multinational South Korean automaker with a subsidiary in India called Hyundai India. Hyundai India has been in business since 1996 and has grown to be a well-known automaker in the nation because of its cutting-edge engineering, stylish looks, and dependable performance.
In India, the company offers a wide range of products, including well-known makes like the Hyundai Santro, i10, i20, Grand i10 Nios, Venue, Creta, Verna, and Tucson. Hyundai India is also known for its customer-centric approach and has won several awards for customer satisfaction in the Indian automotive industry. The company has a wide network of sales and service outlets across the country, providing easy access to its products and services.
Here’s looking at some advertisements that are by the car brands shot with content creators with their own twist and techniques.
Ahsaas Channa
Ahsaas Channa, an actress, and influencer, collaborated with Tata Motors to promote their Grand i10 Nios. The video showcased the Grand i10’s advanced features and eco-friendliness and highlighted Channa’s passion for living life with ease.
TATA Motors
TATA Motors is one of India’s leading automobile manufacturers, known for its range of commercial and passenger vehicles. The business is well-established in India and has recently begun to grow internationally. TATA Motors is also known for its imaginative and effective advertising efforts. Innovative company advertisements have emphasized TATA’s dedication to excellence and quality.
The “Jaago Re” campaigns from TATA Motors, which emphasized social issues and urged people to take action, have garnered some of the company’s most enduring advertisements. The company has also collaborated with leading celebrities and influencers to promote its products, such as the TATA Nexon EV with the popular cricketer, Virat Kohli.
The company has done some great advertisements with content creators that add up a touch of their humor to the ads.
Kusha Kapila
Her commercial for TATA Motors is a conversation between Kusha Kapila and her kid in the car after a parent-teacher conference. She has made a TATA car advertisement humorous despite the fact that it is one.
Her witty and humorous style resonated with her audience, making the advertisement a success.
Vagmita
With a touch of adulting, Vagmita has advertised the car and told how difficult this phase of life gets. The advertisement for Tiago is going to make you feel that it is everything that you asked for and not just another car with different fancy features only.
TATA Motors’ advertising has been an integral part of its brand identity and has helped it reach a wider audience, showcasing its commitment to innovation and sustainability in the automotive industry.
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Mahindra
Mahindra is a leading Indian multinational automotive manufacturer, known for its range of passenger and commercial vehicles. The business is well-established in India and has recently begun to grow internationally. Mahindra has also been known for its creative and impactful advertising campaigns.
The company’s commercials have been focused on presenting the brand’s basic principles, such as innovation, technology, and sustainability. Mahindra’s campaigns have often been centered around a particular product, such as the Mahindra Thar, Scorpio, or XUV300. The company has also collaborated with leading celebrities and influencers to promote its products, such as the Mahindra XUV300 with the Bollywood actor, Varun Dhawan.
Prajakta Koli
Prajakta Koli is a popular content creator and influencer with a great following on Instagram. To help Mahindra promote the release of their new Mahindra XUV400, she worked with them. Koli shared an Instagram reel showcasing the vehicle’s features and capabilities while highlighting her own experience of driving it. Her authentic and relatable style made the campaign a success.
Urooj Ashfaq
Urooj Ashfaq, a comedian and content creator, collaborated with Mahindra for their XUV400 that is all electric. The video highlighted the vehicle’s eco-friendliness and affordability, while showcasing Ashfaq’s humorous and relatable style.
Yashswini R Dayama
Actress and influencer Yashswini Dayama worked with Mahindra on the electric SUV400, and on the occasion of Women’s Day, the two of them posted a collaboration reel.
The video was featuring the vehicle, highlighting its design, features, and practicality. Her relatable and authentic style helped make the campaign a success.
Mahindra’s advertising has helped the company build a strong brand identity and has contributed to its success in the Indian and global markets. The company’s focus on innovation and sustainability in its advertising has also resonated with customers, reinforcing its reputation as a responsible and forward-thinking brand.
While these are some of the ads only, do let us know what’s your favorite car TVC.
