The Indian creator economy has been growing at an unparalleled speed and this is no secret. We know we have been repeating this for quite some time but every day, our content creators achieve another feat, spiralling the industry with more vigour. In a landmark move, the International Cricket Council (ICC) has chosen Indian content creator Shyam Sharma, one-half of the popular duo Funcho, featured in the latest promotional campaign for the ICC Men’s T20 World Cup 2024. This decision not only highlights Sharma’s rising prominence but also signifies a significant moment for the Indian creator economy on a global stage.

The Rising Star: Shyam Sharma

Shyam Sharma, known for his engaging content and humorous sketches on various social media platforms, has garnered a massive following in India and abroad. As the co-founder of Funcho, Shyam has entertained millions with his relatable and entertaining videos.

Shyam Sharma featured in the ICC T20 World Cup Ad

A Milestone Achievement

Being featured in the ICC World Cup ad marks a milestone achievement for Shyam Sharma and the Indian creator community at large. It signifies a recognition of the growing influence of digital content creators in shaping cultural conversations and consumer behaviour and the rapid growth of the Indian creator scene.

“Out of this World Spectacle”

The ICC World Cup ad, titled “Out of this World Spectacle,” showcases the excitement and anticipation surrounding the upcoming ICC Men’s T20 World Cup 2024. In the ad, a T20 cricket ball travels beyond Earth’s atmosphere, symbolising the global reach and universal appeal of the beloved sport.

The ad opens with people around the globe, going on with their usual business when they spot something travelling from the sky towards the Earth. Everybody is curious to know what it is when suddenly the T20 World Cup ball starts pouring down as rain on people. It falls on the bonnet of a taxi in which we spotted our dynamic content creator Shyam Sharma. 

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Significance of the Ad

The decision to feature Shyam Sharma in the ICC World Cup ad holds significant implications. It not only acknowledges the immense popularity of cricket in India but also underscores the pivotal role of digital creators in engaging diverse audiences and promoting sporting events.

Before this, ICC ran an integrated campaign with Indian creators during the ODI World Cup where it roped in nearly 500 content creators from the length and breadth of India. Among these were the Super50 creators who enjoyed exclusive access to the creators and field to create content, in which the Funcho duo created hilarious wholesome content.  

Impact on the Indian Creator Economy

Sharma’s inclusion in the ICC World Cup ad serves as a reminder of the growing opportunities for Indian content creators in the global market. It opens doors for collaborations, sponsorships, and brand partnerships, further fueling the expansion of the creator economy in India.

Shyam Sharma in ICC T20 World Cup Ad

The Excitement Builds for the ICC Men’s T20 World Cup 2024

The ICC Men’s T20 World Cup 2024 is scheduled to take place from June 1 to June 29 in the West Indies and the USA. With just 100 days remaining until the tournament kicks off, anticipation is building among cricket enthusiasts worldwide.

Ticket demand has been unprecedented, with over 3 million applications received during the ballot period. Matches featuring powerhouse teams like India and Pakistan have seen ticket demand surge, indicating the widespread appeal of T20 cricket.

Shyam Sharma in ICC T20 World Cup Ad

Shyam Sharma’s feature in the ICC World Cup ad exemplifies the growing recognition of Indian content creators on a global scale. As the countdown to the ICC Men’s T20 World Cup 2024 begins, the excitement is palpable, with Sharma’s involvement adding an extra layer of enthusiasm among fans. This milestone not only celebrates Sharma’s success but also highlights the transformative power of digital media in shaping the future of sports marketing and entertainment.