Himalaya, a leading wellness company, is excited to announce the launch of its latest campaign, “The OG Pimple Solution,” which celebrates the strong bond between mothers and their teenage daughters. Himalaya’s campaign highlights the role of moms as the original OG influencers in their daughters’ lives, especially when it comes to skincare and acne remedies.
At the heart of the campaign is the star product, Himalaya Purifying Neem Face Wash, a well-known and trusted name in the skincare category. Throughout its journey, Himalaya has remained committed to using natural ingredients and sustainable practices, and the Himalaya Purifying Neem Face Wash has been an essential part of this brand mission. Supported by rigorous scientific research and testing, this face wash is a clinically proven solution enriched with 100% naturally derived Neem, sourced through sustainable methods that protect the environment.
The campaign beautifully captures the dynamics between mothers and their teenage daughters in today’s generation. Teens now feel more comfortable discussing their skin concerns and issues with their mothers, valuing their advice and knowledge above anyone else. This strong bond reflects a friendly and equal relationship, fostering trust and open communication.
Gayatri Kabilan, category manager at Himalaya Wellness Company, shared insights into the campaign’s concept and creative direction, highlighting its alignment with the brand’s overall goals and values. “Our inspiration comes from the rich legacy and brand story of Himalaya Purifying Neem Face Wash. We wanted to create a campaign that not only showcases the effectiveness of the product but also honours our legacy and commitment to sustainable skincare. Our aim is to connect with customers on a deeper level by emphasising the brand’s strong foundation in ancestral insight and our dedication to quality.”
Himalaya’s “The OG Pimple Solution” campaign comes to life through heartwarming and relatable advertisements featuring mother-daughter duos, underscoring the authenticity and effectiveness of the Himalaya Purifying Neem Face Wash. In this campaign, the face wash takes centre stage, highlighting the power of natural ingredients and their positive impact on both skin and the environment.
Naveen Raman, branch head at 82.5 Communications, South, expressed the importance of adapting the Himalaya Purifying Neem Face Wash communication to connect with today’s young girls. The campaign draws inspiration from the powerful influence that moms have on their daughters. It aims to create a strong connection between Gen Alpha girls and their moms, celebrating the OG influencers – the moms – and their OG advice. The campaign also aims to empower the next generation of young girls to not only care for their skincare but also for the planet, with the help of Himalaya Purifying Neem Face Wash.
Sangeetha Sampath and Ravikumar Cherussola, executive creative directors at 82.5 Communications, South, aimed to forge an emotional connection with moms and daughters. “Our new campaign celebrates the OG influencer in every Gen Alpha girl’s life – her Mom! While the teen girl may have various influencers speaking to her through different mediums, her Mom remains her OG influencer. After all, she knows her the best. Their journey together, out in Nature, aligns with the journey that the girl takes with Himalaya Purifying Neem Face Wash, a brand that’s both skin-friendly and planet-friendly.”
The campaign begins with nationwide commercials, digital advertisements, and engaging social media content, inviting everyone to celebrate the special connection between mothers and their teenage daughters.