With the fast delivery being the trending update of companies and applications, another one has come up with it. Myntra has come with delivery in 48 hours. It has introduced an express delivery service M-Express, that will give shoppers their orders within 24-48 hours of purchase.

This feature will be applicable across a wide collection of three lakh styles and over 1,300 pin codes.  It has currently been rolled out in metros across 30% of the styles available on the company’s platform. It will expand to tier 2 and 3 cities, as well as launch the web version of the feature in the coming months, the company informed in a statement.

M-Express delivery tag would be visible on the products that can be delivered within two days.

M-Express will allow speed-sensitive customers to easily search for M-Express products through delivery time filters and also visually identify such products with the help of M-Express tags that will be fulfilled through this new express delivery service. Customers can view the M-Express tag upfront on the list page across applicable styles.

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“M-Express offers complete control to consumers in choosing their products based on the delivery timelines, thus empowering them to make better purchase decisions,” said Nandita Sinha, CEO, of Myntra. “We believe M-Express will be a game-changer for the industry and drive delight for the fashion-forward customer base while reinforcing loyalty. This will in turn boost the opportunity for brands, and small and medium sellers to grow.”

The company said there has been a pronounced shift in consumer expectations in terms of services such as express delivery; as per reports, faster shipping drives stickiness and generates higher demand.

The update comes after Zomato and Dunzo’s fast delivery updates. A few weeks ago Zomato announced how they plan to deliver food within 10 minutes and the famous delivery app Dunzo has promised to provide everything related to grocery and so within 19 minutes. As these apps and companies commit to delivering everything fast and in reliable ways, let’s see how far can they stay up to their promise.