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Incorporated under the name “MASIC Beauty,” it is the brainchild curated by Malvika Sitlani Aryan and Veronica Bahl, who shared an extensive love for cosmetics and had a thorough understanding of the beauty sector.

MASIC is where luxury becomes more budget-friendly and fulfills everyone’s necessities, from scented candles to body oils – The products are entirely vegan and free of animal cruelty.

With the intention and goal of building a lifestyle and beauty company that will produce upscale self-care items at competitive prices.

MASIC will be offering its entire portfolio on the platform, including its best-selling Skin Juice Luxe Body Oil, Aromatic Candles, Always on Me Fragrances, and the Bath and Body Range.

Where everyone can start the journey of being #MASICALLYou!

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With the introduction of MASIC on Myntra, a one-stop destination for fashion, beauty, and lifestyle items.

The brand is well-positioned to reach out to Myntra’s large base of fashion-forward customers across India, making the products more accessible and elevating the initial success to a whole new level.

The faces of beauty brands have long been represented by influencers, and Malvika Sitlani Aryan, a well-known makeup artist, and skincare fanatic across Youtube and Instagram since 2016, with a collective audience of 1 million plus.

She loves displaying her skincare routines, and suggestions have now decided to take action and create her own!

Malvika along with her bestie, Veronica worked extensively over the years by keeping a close watch, gaining knowledge, and paying attention to their follower’s requests.

Their skincare brand perfectly reflects their unique beauty philosophy: well-crafted, considerately effective products manufactured in a sustainable and inclusive way.

From December 10 to December 17, MASIC will take part in Myntra’s renowned End of Reason Sale.