With the plethora of content available on the internet now, it is extremely essential for a creator to have an original and unique voice in order to get noticed. Authenticity is one of the key factors that will get a creator their audience, along with consistency. One such creator is Sejal Kumar. She started her YouTube channel in 2014 and soon gained popularity for her fashion, lifestyle, and travel content. She has garnered a number of awards for her work that’s usually centered around fashion, skits, singing and vlogs.

Sejal is known for her urban-chic style and for giving the most relatable fashion advice. The fact that she often shares her personal experiences and struggles along with her down-to-earth personality, has helped build a connection with her followers. Apart from being a fashionista, Sejal is a strong advocate for body positivity and self-love. She has translated her love for visual storytelling in a mini video series on Reels called “1MinDrama.”

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What is ‘1MinDrama’?

As the name suggests, the ‘1MinDrama’ videos are dramatic, aesthetic and of course fashionable, that too under 1 minute. Sejal’ touches upon various social and women’s issues and also handles brand collaborations in the ‘1MinDrama’ series, through a storytelling format. Her efforts reflect in her creations. It’s not just well thought out in terms of the production, but even the writing is top-notch. From the concept to the styling to directing to writing, Sejal dons multiple hats when it comes to her content. It is as visually stunning as it is thought-provoking. And her followers have been loving her creativity and innovative content style.

Let’s look through some of her amazing work under the ‘1MinDrama’ video series:

The Debut

Sejal’s first ever #1MinDrama reel talks about the reality of living all by yourself. It showcases the dilemma one faces when they wish to move out of their parents home in the hope for personal space and freedom vs. living alone and dealing with the uncomfortable feeling that comes with it.

An Empowering Brand Collab

It takes a lot of courage to share a story about a disturbing incident from your past on a public platform. In brand collaboration with L’Oréal Paris, Sejal narrates the story of when she faced street harassment. She encourages women to ‘Stand Up’ for themselves to combat this problem through 5 tools that she talks about in the video. It’s interesting to see how she picks the colour schemes of the outfits and changes them to depict different situations in her story.

A Real-World Barbie

This Barbie is as real and authentic as she can be, and gorgeous of course. Here, Sejal showcases the notion of perfection associated with Barbie. But nobody is perfect, perfection is a myth. That is not how real people look and nor should one aspire to be perfect at all times. This ‘1minDrama’ video is very well-scripted with high-effort work done by Sejal in terms of fashion and the whole setup.

The Desi Vibe

The location, the outfits, the expressions, the music, every shot in this video is so well thought of. The best part about Sejal’ content is that it’s so diverse, from western aesthetics to desi vibes. “A little desi love story❤️ I’ve been wanting to play with this aesthetic and desi adayein for a while! Played with expressions and had SO much fun!” she says, and we couldn’t agree more.

The ICW Magic

“But is vanity that frivolous, when you choose it for yourself?” Sejal’s two cents about vanity and self-love hit hard in this breath-taking 1MinDrama video. She is seen donning a stunning mesh dress by Dolly J for her show from the Indian Couture Week ’23, leaving everyone awe-struck!

Confidence: The Best Accessory

Sejal is all about empowering women to feel confident in their own skin, dress up the way you want, and not overthink it basis what the world or society thinks. The videography and fashion does full justice to her vision. Her content is so good, even the outtakes hit; her excerpts from the ‘1MinDrama’ series and the mini versions of it are also so alluring.

Sejal Kumar’s work is a testament to her creative mind, hard-working spirit and passion for content. She is an inspiration to many young women out there, encouraging them to be the best, authentic version of themselves. She shows that it is possible to be successful in fashion and entertainment while still being true to yourself. We constantly look forward to being enthralled by more stunning content from her.