According to a recent update from the WhatsApp Business Blog, there’s exciting news for businesses looking to engage their customers and build stronger relationships.

The latest update includes several tools that may be used by businesses to promote their goods and services, improve productivity, and provide customers with a more tailored experience.

The first update is the ability to greet customers automatically with a custom welcome message. This feature holds great potential for businesses looking to make a lasting impression right from the start. Let’s delve into the details of this exciting update and explore how it can benefit businesses in their quest for growth and success.

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By leveraging the custom welcome message feature, businesses can create a more personalized and welcoming environment for their customers as it helps to establish a sense of professionalism, care, and attentiveness right from the start.

This can have a significant impact on customer satisfaction and loyalty. Customers are more likely to feel valued and appreciated when they receive a thoughtful and tailored welcome message, leading to a stronger connection with the brand.

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Here are three exciting updates from WhatsApp Business that can help you showcase your business and greet customers automatically:

Away Messages: Respond automatically to messages received outside your business hours to set expectations and let customers know when you’ll be back.

Quick Replies: Create shortcuts for the messages you send frequently so you can answer typical queries with a few taps.

Labels: Organise and filter crucial client communications so you can quickly find and respond to messages that need your attention.

The second update from WhatsApp Business offers businesses the potential for increased sales by providing customers with a seamless shopping experience. With features like catalogs, catalog links, carts, and broadcasts, businesses can easily showcase their products, and allow customers to browse and submit orders directly within WhatsApp.

WhatsApp Business

These two new updates in WhatsApp Business are designed to simplify the buying process, enhance customer engagement, and create opportunities for businesses to drive sales and boost revenue. These updates empower businesses to maximize the potential of WhatsApp.