India has always been a land of storytelling, where tales were passed down over chai sessions or around a cozy evening fire. Just the medium has shifted over the years; from the Mahabharata to love letters to YouTube videos and Instagram reels. As trends ebb and flow, creators have been mastering the craft of storytelling in ways that keep people coming back for more!

Unpacking life lessons, delving into true-crime sagas, or 30-second skits about the nosy padosi aunty down the corridor; the secret lies in making us feel like we’re part of the story. We, as the audience, don’t just see content, we feel a connection!
So, let’s explore some fascinating creators who present their stories differently, express their ideas uniquely and keep audiences yearning for more!
Anushka (@Anushcache)
This Bangalore-based creative director is carving her niche as a budding creator, with razor-sharp wit and a no-nonsense approach. Anushka‘s commentary on businesses, branding, and internet culture is as insightful as it is relatable. From exposing the irony of cool Instagram aesthetics to revealing that Bata isn’t an Indian brand (garnering 2.6M views), her videos blend dry humour with meaningful takeaways, making them both educational and highly entertaining!
Much like Chicken Shop Date’s Amelia, her straight-faced delivery and sly humour make her critiques stand out in a sea of over-the-top influencers. Her most famous video takes on the trend of fake concert videos (4M+ views), where people pay to flex their FOMO-worthy lives. While hilariously mocking this desperate, deceptive culture, she reveals how lucrative this business actually is—talk about jugaad!
Beyond laughs, her content makes us think, proving that even the driest humour can deliver impactful insights. Thus, with 102K followers and counting, she’s just getting started.
Also Read: From The Creator-Verse: Love And Content Is In The Air
The Rebel Kid
Apoorva a.k.a. The Rebel Kid isn’t here to sugarcoat life—she’s here to sprinkle some spice! Her content hits where it hurts (in the best way), tackling toxic beauty standards and hustle culture with sarcasm sharper than her eyeliner. Ever wondered why we glorify burnout or chase impossible ideals? She will tell you why—and make you laugh while doing it.
Her secret weapon? A no-filter approach and humour that cuts through the noise. With punchy edits and the kind of one-liners that stick in your head, she’s the voice we didn’t know we needed. Rebel’s audience isn’t nicknamed “my cute little red flags” for no reason!
Priyanshu Modi
Love speaks, but Priyanshu makes sure we feel it even across the screen. Oof, kya adaayein! He portrays his art through the camera lens in a way that feels authentic and deeply relatable. From his mini-series On Stage, where Ayaan’s journey through self-doubt and creative passion unfolds, or his series The Creator, which humorously explores the challenges of being a content creator, the message sticks.
Thus, every frame is intentional—whether it’s a close-up to highlight vulnerability or a quick cut to land a punchline. Priyanshu has mentioned that he draws deeply from personal experiences. From the authenticity of his narrative, his seamless transitions, text overlays, and sound design – he amplifies how stories are delivered.
All in all, his videos are gentle tugs at our hearts! Every cut, every camera angle, and every line of his script feels like it’s reaching out to us, asking us to pause and feel. His vision breathes life into emotions, making us not just watch his stories but live them, frame by frame.
Dolly Singh
Dolly has a knack for turning life’s most awkward and mundane moments into laugh-out-loud experiences. Her Best Worst Date series is a prime example—whether she’s recounting a date with a guy obsessed with splitting bills or one who couldn’t stop talking about himself, Dolly’s comedic lines always land!
What makes Dolly stand out is how she mixes her personal experiences with cultural quirks to create sketches everyone can relate to. From her iconic sketches as the South Delhi girl at iDiva to her playful takes on Indian parents, her content effortlessly blends comedy with storytelling. Her content doesn’t just make you laugh—it shines a light on the funny side of everyday life.
Dolly’s storytelling feels like chatting with a best friend who always knows how to make you laugh. Her superpower lies in making the ordinary extraordinary, inviting us all to laugh along reflecting on our own life’s little dramas.
Srishti Garg
Ever found a creator that makes you stop scrolling? For us, Srishti Garg does just that. Her reels are not just about showcasing outfits or trends—they’re mini-performances designed to keep her audience engaged. With her vibrant fashion choices, seamless transitions, and razor-sharp editing, she transforms reels into captivating stories. But it’s not just about the visuals, it’s about how Srishti crafts an entire experience! One that feels relatable, exciting, inspiring and fun. We’re 100% here for Srishti core!
What truly sets her apart – is how she talks to her audience! Bold captions with witty one-liners or cheeky observations give her videos personality. The narrative is interactive here—she draws you in with a wink, a clever comment, or a nod to nostalgia, making us feel like we’re in on the joke!
Combined with playful effects and a narrative flow that builds anticipation, her reels feel more like conversations than content, leaving us eagerly waiting for the next one! Srishti’s a creative force that Gen Z can’t stop watching!
Namrita Kour (@theknampage)
Namrita Kour’s content might make us cringe a little, but let’s be honest—we’re still hitting play on the next episode! She walks the fine line between obvious dramatics and addictive intrigue, perfectly catering to an audience that thrives on exaggerated emotions and over-the-top moments. Whether we’re rolling our eyes or clutching our chests, Namrita knows exactly how to keep us hooked!
Let’s take a look at her Most Wanted Love series. Sure, it’s filled with predictable twists and larger-than-life declarations, but isn’t that exactly why we can’t look away? Watching Namrita is like binge-watching a soap opera—you know what’s coming, but you still want to see how it unfolds. Love it or cringe at her way of storytelling, you’re definitely going to remember it.
Yashvi Bagga
Yashvi is basically your funniest friend, but with better editing skills. Ever spilled coffee on your boss’s presentation? Yashvi’s probably done it too, and this next video of hers will make you feel better about it. In one reel, she hilariously captures the awkwardness of overthinking a simple text reply, where every possible response spirals into self-doubt and second-guessing—because who hasn’t been there?!
Her famous Anjaana Anjaani series, depicting a cutesy like-on-sight match for two people has more than 25 episodes released. Each episode leaves us wanting to know what’s the next twist!
Her narrative feels like a meme in motion, full of punchlines, puns, and that “oh my god, same” vibe. But underneath all the storytelling and dramatics, Yashvi sneaks in just enough real talk to leave you thinking. Because, let’s face it, life is messy, and Yashvi is here to remind you it’s okay to laugh through it, love despite it, and want more because of it.
Ishpreet Balbir
Ishpreet Balbir’s storytelling draws you in with its emotional depth and simplicity, holding your attention until the very last word. His poetry and narratives often explore love, growth, and life’s quiet struggles, resonating with a universal audience.
In one reel, he beautifully reflects on the heartbreak of moving on, framing it as a process of rediscovery rather than loss. In another, he speaks about the weight of emotions left unspoken, a concept he brings to life with thoughtful words and soothing visuals. Content like his reflection on finding strength in solitude showcases his ability to transform deeply personal moments into stories that touch us all!
Ishpreet’s unique storytelling lies in how he finds beauty in life’s quiet, everyday moments. His minimalist visuals and heartfelt scripts allow the emotions to take center stage. Ishpreet’s storytelling doesn’t just resonate—it lingers.
While this is not our exhaustive list, the way creators and influencers interact to create content has come a long way from the start of digital content. With short attention spans and a need for real, relatable and immersive content in this Gen-AI world, the story has once again, evolved.
Who’s your favourite content creator/ storyteller that speaks to you?