In the bustling metropolis of Mumbai, where millions weave their dreams amidst the chaotic symphony of life, there exists a captivating platform known as Humans of Bombay. This digital platform of tales has emerged as a canvas, illuminating the extraordinary narratives of ordinary individuals who call this city home. The platform aims to capture the essence of the city by sharing personal narratives, experiences, and photographs of individuals from diverse backgrounds. Storytelling is at their core and with this power, they move ahead to tell the stories of brands.
The success story of Humans Of Bombay
Humans of Bombay has gained a significant following on social media platforms like Facebook and Instagram. Its success has led to the expansion of similar initiatives in other cities across India, such as Humans of Delhi, Humans of Kolkata, and Humans of Bangalore, among others. Through its storytelling approach, Humans of Bombay continues to inspire and connect people by showcasing the shared experiences that make us all human.
Through captivating photographs and profound anecdotes, it unveils the raw essence of the human experience. From the gleaming towers of South Mumbai to the narrow by lanes of Dharavi, every photograph on this virtual canvas becomes a testament to the city’s pulsating heartbeat.
A window into the lives of people
In this digital realm, the stories shared are not mere words on a screen; they are windows that gives us a sneak peek into the lives of people. We only know that much that we see on the window and yet the other person becomes a part of us. Each narrative encapsulates the multifaceted nature of human existence, woven with threads of joy, resilience, sorrow, and hope.
Humans of Bombay capture the essence of human existence and peep into the soul of an individual through their photographs. It captures the ethos of a city and the platform reveals the faceless heroes whose stories often go untold. It amplifies the voices of the marginalised, offering a stage for the silenced to share their experiences.
The impact of Humans of Bombay extends far beyond the realms of social media. Through its lens, we perceive the beauty in vulnerability, the strength in resilience, and the wisdom in the collective human experience.
Longer stories and more storytelling
In times when the attention spans are dwindling and stories are often reduced to bite-sized fragments, Humans of Bombay takes a leap of faith and expands its art to long-form storytelling. Through its immersive narratives, this digital storytellers transcends into the voice of brands.
Within the vast landscapes of this bustling city, Humans of Bombay ventures beyond the surface, now moving towards long form content by carefully writing the stories of brands in the form of brand films. The brand films will breathe life into these brands, allowing the intricacies of emotions, conversations, and the nuances of experiences to bloom. These will further humanise the brand.
By embracing long-form content, Humans of Bombay fosters intimacy between brands and the viewers. While the digital realm may be fast changing, the stories etched by Humans of Bombay for the brands will endure the test of time. Like the latest campaign they worked on for Siyarams’ CSR. It is so heartwarming to watch and holds the power to transport us to another world.
Humans of Bombay, with its unwavering dedication to the art of storytelling, stands as a testament to the power of story telling. It touches the chords of our hearts and tickles our mind, reminding us that within the labyrinth of existence, stories are waiting to be told and heard. And when these masters of story telling will get into brand films, it will only raise the bar of marketing higher, one story at a time.