Throughout the Indian advertisement history, we had some great jingles which instantly remind us of the particular brands whenever we listen to them. The musical ones especially struck a chord with our minds, and we can’t help humming the tunes. Jingles have always been effective in memorably taking the brands’ information, and they’re quite catchy. So, it’s fun and informative. What an advantage Sir Ji, isn’t it? As days passed, I’m sure you all must be fondly remembering those exceptional jingles, yeah? Well, then it’s time to refresh your mood with those past jingles!
Let’s take a peek at 5 Indian musical ad jingles that give nostalgic vibes:
1. Idea: Honey Bunny
Composed by Amit Trivedi, Idea’s ‘Honey Bunny’ was released in 2012. It was penned by Amitabh Bhattacharya and Lowe Lintas was the creative agency of the campaign. The jingle has over 6 lakh views and 3.9K likes to date on YouTube. It’s such a quirky one that you can never forget, can you? From lyrics to music, everything was so rhythmic and amazing. It was shot in Kashmir, Kanyakumari, Gujarat, Guwahati, Ladakh, Bengaluru, Rajasthan, Orissa, Mumbai, and Bihar. With this jingle, Idea back then had successfully established its pan-India presence.
If you want to listen to the full song, here it is:
2. Airtel: Har Ek Friend Zaroori Hota Hai
Released in 2011, Airtel’s ‘Har Ek Friend Zaroori Hota Hai’ was written by Amitabh Bhattacharya and Ram Sampath was the music director. This musical jingle had created quite a buzz upon its release among the youth, especially the college students. Till now, whenever we think of friends and banging desks, this one immediately comes to our mind. Airtel has surely earned a jackpot with this! Now, it has over 5 lakh views and 5.8K likes.
3. Gaana: Bas Bajna Chahiye Gaana
In Benny Dayal and Anusha Mani’s voice, ‘Bas Bajna Chahiye Gaana’ was Gaana’s first-ever television commercial released in 2014. Whenever you’re in any situation or any mood, this jingle is the perfect fix for everything. It’s how we believe ourselves that music is the solution to any problem. Doesn’t this track exactly resemble that? It has received 5.7 million views and 4.7K likes in total on YouTube.
Want to watch the full version of this track? You got it here!
4. Hero MotoCorp: Hum Mein Hai Hero
A.R. Rahman’s soothing voice in Hero Motor Corps’s ‘Hum Mein Hai Hero’ made this jingle one-of-a-kind. He was the sole singer and composer. To announce the change of branding from Hero Honda to Hero MotoCorp, this campaign was executed in 2011. It’s an eye-opener to see and hear that the hero resides within everyone. It’s just that we need to find it within us with full determination, courage, and hope. The video has received over 4 lakh views and 1.6K likes on YouTube.
5. Airtel: Jo Mera Hai Wo Tera Hai, Jo Tera Hai Wo Mera
The credit to Airtel’s another friendship ode ‘Jo Mera Hai Wo Tera Hai, Jo Tera Hai Wo Mera’ goes to Amitabh Bhattacharya for penning down the lyrics, and Ram Sampath for composing and music direction. Released in 2012, this peppy jingle received over 2 million views and 13K likes on YouTube.
So, these were the five Indian musical advertisement jingles, and I’m sure hearing them make your mind travel down memory lane. Aren’t they still exciting as ever? These past jingles were so meaningful and catchy, that we can never forget them. I still feel like hopping and humming to these tracks. Don’t you all feel the same? The nostalgic vibes feel so real after going through them.