Instagram is working on a “Shopping” sticker feature that will make shopping easier and more efficient for its users. As per reports, the “Shopping” sticker will be a new sticker added to the app’s layout. The sticker will be a modified shopping feature allowing users to:

  • Link a product collection
  • Launch a product on their story
  • Shop from Instagram stories.
Source: Alessandro Paluzzi

Previously Instagram had released a guide on tagging products to attract more users in its expanding Instagram Shopping unit. This new sticker will significantly impact the shopping profile and bring in more users thereby uplifting upcoming and small businesses.

Popular app developer Alessandro Paluzzi even shared images of what the new sticker might look like.

People can tap the sticker to view product details or visit the store
However there are some limitations:

  • Users can add only one shopping sticker.
  • Users can’t add both a link and the shopping sticker to their story.

The feature is still under ‘work in progress’ and so far there has been no official confirmation from Instagram about the official roll out.


To know more about Instagram Shopping tagging feature. Click Here.