Content creators hold a very influential place in today’s day and age. The creator economy is growing at a rapid pace. With everything going digital, brands and businesses too wish to partner with creators to reach their online target audience. From being social media stars to achieving newer career milestones to bagging awards, the growth of the content creation industry as a whole only goes to show the impact they have.

From The Creator-verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.

BeYouNick Releases A New Song

Nick a.k.a. Be YouNick dropped his new song called “Pieces” on his social media platforms. “I have been working on a lot of new songs lately. “Pieces” Out now W/ @mcheadshotofficial @risinbeat” he wrote. The song is available to stream on Spotify.

Also Read: Lollapalooza 2024 Had Influencers Grooving To The Beats Of International Sensations

Creators Love Hanging Out With “Lauv”

Lauv was one of the headlining acts at Lollapalooza India 2024 which took place last weekend. Apart from serenading the audience with his mesmerising performance he also found some time to trot around the city and meet content creators.

Sai Godbole had a dream-come-true moment when she got to sing with Lauv. She presented a medley of his sing titles in the form of an original song to him and he joined in. Lauv was shook seeing Sai’s talent and he lauded her voice calling it “pretty“.

Tarini Shah was also spotted brunching with Lauv at a Mumbai restaurant. “I met a superhero and he looks like you @lauvsongs 💌❤️ a lil memory to cherish always from the #LoveULikeThat Brunch we had with @lauvsongs@monkentertainment” she captioned her post.

Influencers At Paris Couture Week

The Paris Fashion Week 2024 – Menswear Fall/Winter 2024 or Paris Couture Week 2024 was held from January 16, 2024, to January 21, 2024. Influencers like Niki Mehra Madan, Abhinav Mathur (_abix_), Rahi Chadda, Alfiya Karim Khan (trendelitee), Aashi Adani, and Mridul Sharma attended the haute couture shows in Paris.

The Paris Fashion Week 2024 - Menswear Fall/Winter 2024 Influencers at Paris Couture Week 2024 Niki Mehra Madan creator from the creator-verse

Isheeta Get Roka-fied

Body Positive content creator Isheeta Yadav has made it official with her beau Harshit Sethi. The lovebirds had their roka ceremony last weekend. She expressed her joy on her Instagram saying, “haan toh baat pakki hai!🥹🤍🧿 Can’t believe I’m saying this but these two kids just made it all official #roka 🥹

Sarah Sarosh x PAC Cosmetics

Starting the new year with a bang, Sarah Sarosh announced her collaboration with the makeup brand PAC Cosmetics. She has created an all new collection with PAC called the ‘Beyond Dreams Collection’. This collab is not just about makeup, it’s a celebration of daring to dream and turning those dreams into reality. “Each carefully crafted tool and every luxurious formula is an ode to the audacity of dreaming big!❤️” said the caption.

Ranging from Dewy Liquid Blush To Dewy Hydrating Mist to the Dare To Dream Brush Kit, the PAC x Sarah Collection went live on 29th January and is available on

Every beauty creator dreams of curating a makeup line that solves the problems they’ve learnt other brands just can’t. And @paccosmetic heard every single one of those requests I made to create the PAC X SARAH BEYOND DREAMS COLLECTION🤍 What we made for 1.5 years is now yours to enjoy!” said Sarah.

Bassi Interviews The Cast Of ‘Animal’

Anubhav Singh Bassi had an interesting chat with Anil Kapoor, Ranbir Kapoor and Bobby Deol – the cast of Sandeep Reddy Vanga’s controversial movie ‘Animal.’ With the movie making its way to the OTT platform Netflix, the team has begun its promotions yet again. Bassi is seen prodding the stars regarding various aspects of their experience working on the movie. From the rough Father-Son dynamic to the musicality of the movie to the conversation of toxic masculinity to Lord Bobby’s revival, they covered all bases.

Stay tuned to learn more about what’s happening within the creator-verse. See you next week!