Today, we live in the digital age where social media influencers and content creators wield unprecedented power and influence. However, recently there have been controversies surrounding the invasion of privacy highlighting the ethical dilemmas inherent in content creation, like consent, especially in public spaces.

The thin line between content and consent in the world of creators

The New York Times

The Incident

Kritika Khurana from her Europe vacation shared a video, that went viral. In the said video, a stranger is bidding farewell to their loved one, depicting raw intimate moments. Soon after posting it, the viral video sparked outrage among internet users. Despite intending to capture honest human emotions, Khurana’s post ignited a firestorm of criticism for invading the stranger’s privacy.

This incident is not in isolation. A few days back, Apoorva Makhija AKA The Rebel Kid also faced severe backlash on her Thailand trip vlogs as she recorded a couple in the middle of what appeared to be a heated argument. Only Indian creators are not bashed for invading the privacy of the public but many creators across the globe have faced such a situation. 

So influencers can invade someone’s privacy in name of content ? In frame boho girl( kritika khurana), making someone’s else’s moment her insta story .
byu/JuliusFreezzer inInstaCelebsGossip

Balancing Power and Responsibility

While influencers wield considerable power and reach, they also bear a responsibility to uphold ethical standards and respect the privacy of others. Content creation should not come at the expense of violating someone else’s rights. In many cases, the person may be unaware of the fact that are being recorded and could land in serious trouble after being seen on the public accounts of these influencers who even have millions of followers.

Also Read: Anant Ambani Launches “Vantara”: An Animal Welfare Initiative By Reliance

The Legal Vacuum

Calls for legal intervention to regulate influencer behaviour reflect growing concerns about privacy violations. While legislation may provide a framework for addressing these issues, these are much more complex than what one can imagine and the onus ultimately falls on creators to exercise ethical judgment and uphold principles of consent.

Content creation and consent in social media world


A Call to Action

The backlash faced by Khurana serves as a wake-up call for influencers to reevaluate the boundaries between content creation and consent. By fostering a culture of ethical conduct, influencers can connect with their audience meaningfully and responsibly.

In the digital age, the ethical minefield of content creation and consent requires careful navigation. Influencers must recognise their power and responsibility, striving to uphold ethical standards and respect the privacy of others. Only then can they truly wield their influence for positive change in the digital landscape.