From chatbots to selfie filters to self-driving cars, Artificial Intelligence (AI) is everywhere. Not sure if it will replace humans but it sure is cloning them. This entire tech tango has led to the creation of virtual characters that have become superstars in no time. One such virtual influencer from India is Naina Avtr.
Virtual influencers are basically computer-generated or AI-driven characters. These digital personas often have unique personalities, appearances, and even backstories. They can appear on social media, live streams, music videos, and other digital content, blurring the lines between fiction and reality.
Know Naina
Naina Avtr is the brainchild of the team at Avtr Meta Labs (AML), India’s pioneering Meta-influencer company. She was introduced to the digital realm in 2022. Embodied as a 20-year-old fashion model from the small town of Jhansi in Uttar Pradesh, Naina has relocated to Mumbai, harbouring dreams of making a mark in the acting world.
Naina quickly gained traction on Instagram where she currently boasts a following of over 168k enthusiasts. Her content primarily revolves around fitness and fashion tips, dance performances, trending songs, and glimpses into her fashion shoots, and travels. She also collaborates with prominent brands, attends movie premieres, gets papped at the airport, and more.
The Mystery Of Naina
Despite her growing popularity, the real identity of Naina Avtr remains shrouded in mystery, sparking questions about the nature of her existence. Questions arise when one delves deeper into her public appearances. From being spotted at the airport, to attending the screening of Mission Impossible to collaborating with celebrities in person – it raises the question of whether Naina is a real human or a robot.
If you look at the star’s Instagram highlighted stories, you’ll see that she only shows her hands and never her face. All of Naina’s pictures on Instagram are morphed and edited by AI. Even when she is spotted in public, paparazzi videos are modified before being uploaded on the internet. This means that the world has never seen her true face.
Despite her real appearance and persona, she exhibits certain virtual characteristics. Certain discrepancies, such as jerky motions and repeated clothing in numerous pictures, point to her being a synthetic fabrication rather than a genuine person. The result is an enigmatic blend of reality and virtuality, with Naina’s true appearance concealed from the world.
The AI Podcast Series
The AI influencer is now set to host her own podcast called “The nAIna Show” where she will be interviewing many celebrities. This podcast marks a significant milestone as the country’s first AI-driven podcast series, featuring in-depth and insightful interviews with some of the most celebrated personalities in the entertainment industry.
The guest list includes Sobhita Dhulipala, Sanya Malhotra, Richa Chadha, Saiyami Kher, Esha Deol, Hansika Motwani, Ridhima Pathak, Nargis Fakhri, Kritika Kamra, and many more.
Also Read: How The Creator Economy is Changing India’s Marketing Landscape
Known for her remarkable AI capabilities blended with a uniquely Indian perspective, Naina will engage with celebrities from various fields, including Bollywood, sports, music, and more. The podcast series will enable fans to experience their favourite stars through the lens of advanced artificial intelligence. It aims to delve deep into the lives, careers, and personal stories of these celebrities, providing listeners with a rare and intimate experience.
Naina’s unique ability to analyze and ask thought-provoking questions promises to bring out the most candid and engaging responses from her guests. Listeners can expect a blend of insights, emotion, and humour in each episode, making ‘The nAIna Show’, not just an entertaining podcast but an enlightening journey into the minds of India’s most influential figures and the capabilities of an AI influencer.
The podcast will air on Naina’s and Pop Diaries’ YouTube channels, ensuring easy access for audiences worldwide. The standout factor of this show is its interactive format which will also allow listeners to submit their questions and comments, creating an engaging experience. The first episode will feature the Made In Heaven and The Night Manager fame Sobhita Dhulipala. It is set to release on February 8, 2024.
Naina’s foray into podcasting is not just a technological marvel but a cultural phenomenon, showcasing the potential of AI in reshaping media and entertainment. This series is a testament to India’s growing prowess in the field of artificial intelligence and its application in creative industries. The podcast promises to be a trailblazer in the digital era, seamlessly integrating AI innovation with the rich tapestry of Indian culture and celebrity stories.
