Blake Lively and Justin Baldoni are set to redefine romance with their upcoming film It Ends With Us, an adaptation of Colleen Hoover’s 2016 novel. The trailer, released on May 16, showcases a fairytale love story that gradually unravels into a toxic relationship. Directed by Justin Baldoni, the film is scheduled for release on August 9, 2024. With reference to It Ends With Us, spotting 5 toxic behaviours spotted in online dating. 

Understanding Toxic behaviours from It Ends With Us

It Ends With Us Trailer

The trailer begins with Blake Lively’s character, Lily Bloom, who owns a flower shop and dreams of an ideal love story. She falls deeply in love with Ryle Cincaid, played by Justin Baldoni, whose charming personality initially sweeps her off her feet. However, as the relationship progresses, Ryle’s short temper and controlling behavior emerge, creating a toxic dynamic between the two. Despite his apologies, Ryle’s inability to control his anger leads Lily to realise that their relationship is incompatible. The film delves into their struggles with misunderstanding, miscommunication, insecurity, and heartbreak.

The Growing Prominence of Online Dating

Online dating has become an integral part of modern romance, offering a convenient platform for meeting potential partners. However, it has also brought to light various toxic behaviors that can affect relationships. These behaviours mirror the dynamics seen in It Ends With Us, emphasising the importance of recognising and addressing toxicity in any form of relationship.

Five Toxic Behaviours in Online Dating

Love Bombing

Love bombing involves overwhelming a partner with excessive affection and attention early in the relationship to gain control. This can create an intense but unsustainable connection, leading to emotional manipulation.

Also Read: Pocket FM Brings Back India’s Love For Superheroes – Delivers Four Blockbuster Superhero Audio Series


Ghosting is the act of suddenly disappearing from someone’s life without explanation. This behaviour can leave individuals feeling confused and hurt, impacting their self-esteem and trust in future relationships.

Toxic behaviours including ghosting- It Ends With Us edition



Gaslighting is a form of psychological manipulation where one partner makes the other doubt their reality. This can erode self-confidence and make the victim dependent on the abuser for validation.


Breadcrumbing involves giving someone just enough attention to keep them interested but never fully committing. This behaviour can lead to feelings of inadequacy and confusion as the victim is strung along.


Catfishing is the act of creating a fake persona to deceive someone online. This can lead to significant emotional distress when the truth is revealed, undermining trust and authenticity in relationships.

Toxic behaviours including catfishing- It Ends With Us edition


It Ends With Us shines a light on the complexities of toxic relationships, highlighting the importance of recognising and addressing unhealthy behaviours. As online dating continues to grow in popularity, it is crucial to be aware of the signs of toxicity and strive for healthy, respectful connections. Blake Lively and Justin Baldoni’s portrayal in the film serves as a reminder of the impact of toxic behaviours on love and relationships. The intensity and effects of the behaviour can be better understood once the film premieres in theatres.