In a bid to tap into the immense potential of social media platforms and cater to the ever-engaged digital audience, The Script Room, an independent bespoke audio-visual creative agency, has announced the launch of Reels Room. This new venture aims to create specialised content targeting consumers on popular social media platforms like Instagram and Facebook. Founded by Ayyappan Raj and Rajesh Ramaswamy, The Script Room has been a leading player in the creative industry for the past four years, with offices in Bengaluru and Mumbai.
The Script Room has been in the market known for its visionary approach and creative prowess. With its out-of-the-box thinking. It has also been shifting gears to incorporate new industry directives. As a part of which, it has worked with big brands in the industry who are constantly seeking something new. The Script Room has worked with brands such as Paper Boat and Phone Pe among others to establish its hold over the market.
Reels Room, the brainchild of market insights and industry foresight, aims to revolutionise content creation for social media platforms. The growing mobile-first audience has prompted the need to explore films in the vertical dimension, as emphasised by Shiv Parameswaran, the renowned creative director and ad filmmaker behind Bad Donkey Small Wall, a key partner of Reels Room.
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Shiv Parameshwaran’s visionary approach and creative genius add significant value to the venture. He has recognised the importance of vertical videos, as they boast higher watch completion rates compared to the struggle of watching horizontal videos on locked phone orientations. This insight has been a driving force behind the need to craft content explicitly tailored for vertical screens, enabling brands to engage with their audience more effectively.
Ahsan Khan, a founding member of The Script Room and an associate director with Anupam Mishra and Sonam Nair, will head Reels Room. His unique combination of creative and business acumen makes him the perfect fit to lead this new endeavour. With over a decade of experience in advertising, Ahsan brings a wealth of knowledge and expertise to the table. He shares the team’s excitement about the potential of Reels Room, emphasising the vast scope to create high-impact audio-visual work solely for social media.
The collaboration between The Script Room and Bad Donkey Small Wall brings together two creative powerhouses, making it a winning combination. Rajesh Ramaswamy, the co-founder of The Script Room, couldn’t be happier about the partnership. He lauds Shiv’s creative brilliance and considers him one of the best creative minds in the industry, with an eclectic range of work that resonates with audiences.
The team at Reels Room comprises not just creative minds but also talented individuals like Namrata, Alex, Ariana, and Shiv, who are passionate about delivering exceptional content to the audience. This collaborative effort promises to take social media creativity to new heights and unlock a new realm of possibilities.
Ayyappan Raj, the co-founder of The Script Room, highlights the origin of Reels Room as an idea that emerged from observing market trends. Social media executives often emphasise the statistics of time-spent and engagement, indicating a significant opportunity in the social space to create high-quality audio-visual content that reflects a company’s stature and builds a distinctive brand voice.
Reels Room stands as a testament to The Script Room’s commitment to continuous growth and innovation. Drawing from their previous experiences, the team is poised to leverage their cultural insights and storytelling expertise to craft compelling narratives that resonate with the digital audience.
As social media continues to evolve, Reels Room aims to stay ahead of the curve, pushing creative boundaries and delivering impactful content. With a focus on the mobile-first audience and vertical video formats, this initiative is set to make waves in the digital world, captivating viewers and creating lasting connections.
Reels Room’s launch marks an exciting new chapter for The Script Room, as it ventures into the dynamic landscape of social media creativity. It also will revolutionise social media platforms by delivering quality content. With the collaborative efforts of creative minds like Shiv Parameshwaran and Ahsan Khan, Reels Room is all set to unleash the full potential of vertical films, cater to socially engaged consumers, and unlock a new realm of creativity and connection. As the digital landscape continues to evolve, Reels Room promises to be at the forefront of crafting captivating content that resonates with the audience and shapes the future of social media storytelling.
