Streetwear fashion has taken the world by storm, and India is no exception. With the rise of social media platforms like Instagram, streetwear clothing brands have found a new way to connect with their audience and showcase their latest designs.

In this blog, we’ll take a closer look at the rise of streetwear fashion in India and how online Instagram clothing brands are leading the way.

Urban Monkey

Urban Monkey is an Indian clothing and accessories brand that has quickly gained a reputation for its trendy and youthful designs. The brand strives to design streetwear that is both affordable and stylish for both gen-z and millennials in India.

The newest fashion trends as well as the street culture have a big impact on their designs. Bold designs, vivid colors, and eye-catching graphics are used in their apparel to create a distinctive and edgy look that appeals to their target market.

Urban Monkey’s dedication to ethical and sustainable production methods is one of its distinguishing features. They collaborate with manufacturers who value ethical business ethics and fair labor practices, and they use environmentally friendly materials whenever possible.

The brand’s collections include t-shirts, sweatshirts, jackets, and accessories such as backpacks and caps and they are made to be cozy, adaptable, and simple to wear, making them a popular choice for casual events and daily wear.

In addition to having an online store, Urban Monkey has opened physical store outlets in major Indian cities so that customers have the opportunity to experience their items and brand firsthand.

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In the world of streetwear and urban fashion, Jaywalking is a clothing line that is rapidly establishing a reputation for itself. The company has a love of fashion and aspires to make clothes that express its own sense of individuality and personal style.

The brand takes inspiration from the street culture and art scene of New York City. Their clothes are well-known for their comfy, premium materials, attention to detail, and designs with striking graphics and prints.

One of the unique aspects of Jaywalking is its commitment to sustainability and ethical manufacturing practices. They use eco-friendly materials whenever possible and work with manufacturers who prioritize fair labor practices and ethical production methods.

Jaywalking’s clothing is popular among fashion-forward young adults who are looking for stylish and comfortable clothing that reflects their individuality. Their designs feature a mix of classic streetwear elements, such as oversized silhouettes and graphic prints, with modern touches like bold colors and unexpected details.

Overall, Jaywalking is a brand that combines style and sustainability, reflecting the values and interests of a new generation of fashion consumers.


A fast-rising apparel company called BLUORNG is known for its distinctive styles and premium materials. The company designs clothing that is both fashionable and practical, with an edgy touch. The clothing line uses premium materials to make items that are comfortable, durable, and classic.

Their dedication to sustainability and moral production methods is one of BLUORNG’s distinctive qualities. They collaborate with manufacturers who value ethical business ethics and use environmentally friendly materials whenever possible.

The apparel line is well-liked by young adults who are interested in fashion and value distinctive, high-quality designs. Their creations merge traditional and contemporary looks, with large silhouettes, striking prints, and unexpected elements.

In addition to their clothing, their commitment to sustainability and ethical production practices has helped them stand out in a crowded fashion industry, and their unique designs and high-quality materials make them a brand to watch in the years to come.

Overall, BLUORNG is a brand that combines street-style aesthetics with modern design, reflecting the values and interests of a new generation of fashion consumers.

In conclusion, India’s fashion industry has experienced a major shift as a consequence of the expanding popularity of streetwear. The popularity of this style has increased more than ever thanks to online Instagram clothing brands. As a result, streetwear fashion is becoming more and more popular in India and is being incorporated into the everyday.

Now is a perfect time, if you haven’t already, to join this exciting trend and explore what the world of streetwear has to offer.