Not just love, she’s got game when it comes to fashion too! We’re talking about the Senior Marketing Manager at Bumble India: Elixir Nahar. Her marketing strategies may help you find love, but we have fallen in love with her fashion game. Elixir’s style is as unique as her name. It’s like a Pinterest mood board come to life. We loved exploring her Instagram and are ready to take you through our top favourites.

elixir nahar bumble marketing head fashion

Also Read: Shweta Bhintade Acing Life With Her Trendsetting Fashion

A Little Bit Elixir

I’m from Bangalore, and currently live between there and Bombay. I’m on the Bumble India marketing team, handling partnerships, experiential marketing, and social. I’ve also been hosting and presenting since I was 19 – from events to launches to red carpets and video content. I love talking and being on stage, and I think holding a mic is so powerful. I’m also a fitness enthusiast and I’ve been part of the Puma India family for two years and counting” says Elixir, summing up her life’s work.

As a senior marketeer at Bumble, she is responsible for conceptualising and executing end-to-end integrated marketing campaigns to further the dating app’s mission in India. Elixir also works on establishing brand and product preference through cultural marketing and content, social media, influencers, and partnerships.

With over 10 years of experience in marketing and communications, Elixir has worked in both, the events and hospitality industry, as well as in the media industry. As per her LinkedIn, she is skilled in event management, journalism, media production, leadership, and public speaking. She is also a strong marketing and media professional with a Bachelor of Arts (BA) focused in Journalism, Economics, and Political Science.

Elixir has given more than 4 years to Bumble and her contribution has been instrumental in the company’s growth in India. Here are some of her notable professional achievements:

  • Launched the #KindnessIsSexy campaign, which challenged traditional notions of beauty and attractiveness.
  • Secured partnerships with leading brands and influencers in India.
  • Won the Exchange4Media Best Anchor Female 2019 title.

The talented marketeer is also a passionate advocate for women’s empowerment and equality. She is committed to using her skills and experience to make a positive impact on the world.

The Elixir Fashion World

Our chance landing on Elixir Nahar’s Instagram profile was extremely fruitful as we were just in awe of her fashion aesthetic. From the super cool locations to the tasteful outfits to playing with different styles, Elixir aces it all. The highlight of them all is the way she accessorizes her outfits. Elixir’s style is minimalistic and clean yet edgy and chic.

The Love For White

An all-time classic, you can never go wrong with white. And yet it is so versatile, enabling you to experiment across various styles.

Just look at her rocking this stunning white dress with such ease!

This is such a cool and relaxed fit, perfect for exploring cute cafés on a summer day.

Elixir brings together “sporty” and “stylish” in the best way possible.

Lots Of Athleisure Fun

Being a fitness enthusiast, Elixir posts a lot of her workout pictures. A true Puma India ambassador, she says “Between hectic work days and demanding gym sessions, taking time to stretch and recharge is so important for both your mental and physical health. For me, exercising is like a retreat, and I feel so excited to be a part of Fitzone where Fitness meets Fashion and beyond.”

Elixir sure knows her athleisure well and we’re here for these sporty fits.

Definitely the workout motivation we needed today!

How stunning is this Puma track suit? We’re in love.

Colour Play

One of our most loved aesthetic, she plays with colours so well. Elixir comes across as the kind of woman, who can pull off any style, any print, any fabric thanks to her svelte physique.

Literally what her caption says!

Thus is such a cool beachwear outfit. We’re loving this Barney!

That’s a risqué outfit to pull off but Elixir elevates it to another level. So chic!

Keeping It Desi

Elixir switches from western to Indian so effortlessly. She exudes grace and elegance while keeping it classy.

A true Bumble girl at heart, yellow is definitely her colour.

The indo-western ensemble of our dreams. She looks ethereal in this outfit.

How dreamy! This picture looks like it’s taken straight out of a Disney movie. Her look could be called the modern day interpretation of Princess Jasmine.

Well, we had a great time bumbling around Elixir Nahar’s stunning Instagram and hope you did too. Keep it coming, Elixir!