If urban India has a go-to chill café spot, it’s got to be SOCIAL. India’s favourite neighbourhood café partnered with global entertainment giants, Netflix and Spotify, with the vision to bring people together over their shared love for music, friendship and communities. The collaborations leverage SOCIAL’s offline pan-India presence to tap into emerging trends and deliver fresh experiences that blend entertainment, dine-in, and tech innovation.
Music Meets Mixology
Ahead of Spotify’s biggest and most memorable moment in the year, it announced an exclusive partnership with SOCIAL unveiling special #SpotifyWrapped Cocktails at select SOCIAL outlets. Guests were invited to bring their gang, showcase their listening personality card on the Spotify app to the server, and receive a custom personality cocktail. As an added bonus, patrons could savour these signature cocktails on the house.
#SpotifyWrapped Menu will be available at the following outlets and cities:
| City | Outlet |
| Mumbai | Khar SOCIAL |
| New Delhi | Civil Lines SOCIAL |
| Hauz Khas SOCIAL | |
| Saket SOCIAL | |
| Bengaluru | Koramangala SOCIAL |
| Indiranagar SOCIAL | |
| Kolkata | Park Street SOCIAL |
The free #SpotifyWrapped Cocktails were a Christmas special which were available till 25th December 2023, but the #SpotifyWrapped Menu will be available till New Year’s Eve, 31st December 2023.
Also Read: 2023 Spotify Wrapped Is Out And All Over The Internet
#DisconnectToConnect with Netflix
SOCIAL Offline launched an exciting campaign in partnership with Netflix, centred around the film “Kho Gaye Hum Kahan.” Embracing the theme of “Disconnect to Connect,” this campaign unfolded across 41 outlets in key cities, including Mumbai, Delhi NCR, Chandigarh, Bengaluru, and Pune. Patrons can anticipate a fusion of cinematic and culinary experiences as they engage with the #DisconnectToConnect challenge.
As part of the challenge, guests need to keep their phones inside a locked box for an hour when they come to dine at a SOCIAL outlet. This task aims to inspire people to make real life connections with the ones around them. Resilient winners who manage not to use their phones during this time and engage with each other over fun and games, get to win a portion of shareable “Friendship Fries” on the house.
#DisconnectToConnect will be active in the major outlets from 20th December 2023 to 4th January 2024 excluding 24th December 2023 and 31st December 2023.
These brands have come together to celebrate the power of connection and community. Commenting on the partnerships, Divya Aggarwal, Chief Growth Officer, Impresario Entertainment and Hospitality Pvt. Ltd. said, “Building quality partnerships that focus on synergies and impact are key to the growth of SOCIAL as a brand. The recent initiative with Netflix and Spotify double down on our commitment to reinvent and liven the social experience. From the enticing ‘Disconnect to Connect’ campaign with Netflix to the exciting #SpotifyWrapped Cocktails, we’re excited about working with collaborators and brands who want the audience break free and embrace the extraordinary.”
So, when are you rushing to grab your #spotifyWrapped Menu and free fries? Grab them while the offer is still hot!
