It’s that time of the year again! All the music aficionados know what’s up! You know we’re closer to the end of the year when Spotify drops its Spotify Wrapped. This year Spotify seems to have decided to extend its Spotify Wrapped tracking into November, breaking away from the usual October 31 deadline. Countless music lovers around the globe eagerly wait to uncover their yearly musical journey insights.
When it comes to marketing strategies, Spotify certainly hit the bullseye with the addition of the Wrapped feature. Practically everyone on the Internet, as well as the people you engage with, will be spotted sharing their Wrapped results on various social platforms. This annual tradition has not only enhanced user engagement but also transformed the way we interact with music. It’s a powerful testament to Spotify’s commitment to personalization and building a robust music-loving community.
In The Swiftie Era
Is it that much of a surprise that Taylor Swift is the Global Top Artist? We saw it coming, it is her ERA after all! MTV commented, “2023 (Taylor’s Version)” and the Internet couldn’t agree more. She was shocked while she thanked her Swifties through her Instagram post. The singer wrote, “I just wanted to say to anyone who listened to my music this year, anywhere in the world, thank you. Getting named Spotify’s Global Top Artist in 2023 is truly the best birthday/holiday gift you could’ve given me.”
The billionaire singer revealed a long-awaited surprise, “We’ve seriously had THE MOST fun this year out there on tour and now this. So I was trying to think of a way to thank you, and a lot of you have been asking me to put “You’re Losing Me (From The Vault)” on streaming… so here you go! You can finally listen EVERYWHERE now 💋” All the users that had Tay Tay in their Top 5 Artists received a heartfelt personal message from the superstar.
The Desi Gs
Arijit Singh is India’s most streamed artist this year for the third consecutive year. King‘s “Maan Meri Jaan” became the most streamed song of the year while Kabir Singh was the most streamed music album. Honey Singh made a great comeback by bagging the 5th spot under Top Punjabi Artists of 2023 and 40th spot in Top Indian Artists this year.
But the one artist who remains pretty much undefeated every year is none other than Pritam. A majority of Indians, at least the Bollywood listeners, will have Pritam in their Top 5 artists or a song of his in the Top 5 songs in their Spotify Wrapped. The guy is omnipresent and the floating memes on the internet have captured that hilariously.
Let’s take you through the pulse of social media regarding the Spotify Wrapped trend:
This sarcastic and hilarious reel takes a dig at this music tradition. We cracked up real hard!
As the Gen Z says, “being delulu is the solulu,” right?
We feel there are probably only 2 spectrums of a Spotify Wrapped – it’s either painfully embarrassing that you do not wish to show it to anyone or the most whack music record that showcases your dope music taste.
We stand by Matt.
there should be a way to dispute your Spotify Wrapped results if you disagree— matt gehring (@mattryanx) November 29, 2023
We are all guilty of having obnoxious music preferences that cater to our obnoxious moods, aren’t we?
The PM of our country really surprised us with yet another talent of his this year – singing! But this meme did make us LOL.
This carousel post made us laugh and cry at the same time.
Spotify Wrapped is designed to be talked about on social media given its sharability features. This trend is more than just a year-end feature or a marketing tactic; it is an integral part of the Spotify experience. It has not only improved the overall user experience for Spotify’s extensive user base but has also generated highly effective and widespread marketing for the Spotify app.