Snapchat announced today, that in partnership with Vogue, they are introducing an AR exhibition called Vogue x Snapchat: Redefining the Body, curated by Edward Enninful OBE. The AR exhibit is the result of a close collaboration between British Vogue and Snap, illustrating how physical fashion designs can be enhanced and transformed through innovative digital experiences and custom Snapchat Lenses.
Hosted at the Centre d’art La Malmaison, Snap and Vogue will showcase clothing designs from seven of the world’s leading fashion brands and designers. Visitors can walk through custom-designed rooms showcasing archive, contemporary, and exclusive fashion designs from Balenciaga, Dior, Gucci, Kenneth Ize, Richard Quinn, Stella McCartney, and Versace. The exhibition’s facade is digitally “wrapped” by designers using Snap’s Landmarker technology, transforming the building’s exterior.
This will allow the user to try what they like, as they like, and give them a chance to style themself.
“It has always been important to me to make fashion accessible for all. Using augmented reality, Vogue x Snapchat: Redefining the Body is an exhibition that invites everyone – regardless of race, gender, sexuality, and size – to experience and enjoy fashion from some of the world’s very best designers and luxury brands. It doesn’t get better than that.” – Edward Enninful OBE, Editor in Chief, British Vogue, and European Editorial Director, Vogue
Snapchatters around the world will be able to join in on the fun as try-on Lenses from these designers are available in the Lens carousel and can be found in the Dress Up tab in Lens Explorer.
“We are thrilled to partner with Vogue to empower hundreds of millions of Snapchatters around the world to virtually experience fashion from top designers and brands. Through this exhibition, and augmented reality more broadly, we hope to introduce new levels of accessibility, creativity, and expression to the fashion and design world.”, said Evan Spiegel, Co-Founder & CEO, of Snap Inc.
The AR Experiences were developed in collaboration with Arcadia, Atomic Digital Design, and Snap’s newly established Paris AR Studio which is focused on empowering and educating the next generation of creators to inspire the world about the possibilities of augmented reality across art, education, and culture.
Source: Snapchat Blog