Netflix India dropped a bomb on YouTube with the fan anthem of ‘Money Heist’ on August 23, 2021. From popular actors, cricketers to music producers, the jaldi aao anthem included personalities from all fields! Previously, trending at #22 on YouTube, the video featured Radhika Apte, Anil Kapoor, Rana Daggubati, Vikrant Massey, Shruti Haasan, Nucleya, and Hardik Pandya!
Do you know the best part? The Indian community truly became united with Netflix’s attempt of dissolving language barriers. Any guesses how? Well, the video not only has Hindi but Bengali, Tamil, and Telugu too! Netizens already adored ‘Bella Ciao’, the iconic tune of ‘Money Heist’. But setting it up with this fan anthem just amazed everyone!
Watch the ‘Money Heist’ fan anthem here:
Undoubtedly, Netflix once again proved that no other OTT platform can beat it, especially in creating hypes. Within three days, the fan anthem received over 6.9 million views and 268K likes on YouTube. On Instagram, it gained over 3.4 million views. Behind the music was the one and only Nucleya! It was conceptualised by Creativeland Asia and produced by Jugaad Motion Pictures.
I’ve to say, the efforts put by Netflix to create such an epic anthem “for the most faadu show” was worth it! Season 5 of ‘Money Heist’ is coming on September 3, 2021, and “we can’t wait anymore!”