As part of Instagram’s Yours To Make platform. Instagram is opening an exhibition at Saatchi Gallery London. This is in collaboration with studio HERVISIONS and will be operational from November 4th to 9th.
The motion artwork, created with gaming technology, is to celebrate British youth culture in 2021 and it is inspired by and made from Instagram Reels posted by 50 exciting, emerging British Gen Z creators.
“More than any generation before, British Generation Z have unlimited access to information. This has created a constant state of open-mindedness and change. They are fluid; in a state of creative self-evolution and always connected with the world.” says Designer Zaiba Jabbar, founder of HERVISIONS.
“The experimental work titled Yours to Make: Fluid Imaginarium reflects the fluidity of British Gen Z self-exploration. The art dives into the diverse and rich evolving tapestry of what it means to be young and experimenting with the possibilities of who you can be in 2021.“
Yours to Make: Fluid Imaginarium takes everyone on a journey through multiple dimensions and it is guided by digitally-created hybrid characters who represent various aspects of Gen Z self-expression on Instagram, like community connection, experimentation and exploration.
Instagram says: “The 50 creators, including the first model with Down Syndrome to work for a major fashion house @elliejg16_zebedeemodel, beauty creator @pradaolic, Drag Race UK star and drag artist @krystalversace, comedian @akafiali and author and broadcaster @Jamie_Windust worked with HERVISIONS to create the artwork by sharing how they explore their identity.”
Yours To Make: Fluid Imaginarium will open to everyone for free at the Saatchi Gallery London from November 4th to 9th.
To watch the preview of the work and artist involved. Click here.