YouTube has been a major platform for video creators for over a decade. In 2020, the platform launched a new feature called YouTube Shorts, which allows users to create and watch short-form videos. Since its launch, YouTube Shorts has quickly gained popularity and has had a significant impact on the platform.
Here are some ways in which YouTube Shorts has changed YouTube-
Increased focus on short-form video content
Prior to the launch of YouTube Shorts, the platform was primarily known for its long-form video content. However, with the introduction of Shorts, YouTube has placed a renewed focus on short-form video content.
This has encouraged creators to experiment with shorter, more condensed videos, which has led to the creation of new and diverse content on the platform.
Increased competition with TikTok
YouTube Shorts has been widely seen as YouTube’s response to TikTok, which has become immensely popular in recent years. With the rise of TikTok, many content creators have shifted their focus away from YouTube.
However, with the launch of Shorts, YouTube has been able to retain and attract new creators who are interested in creating short-form video content.
Improved discovery of new content
One of the biggest challenges for content creators on YouTube is getting their content discovered by new viewers. However, with the introduction of Shorts, YouTube has made it easier for creators to get their content seen by a wider audience.
This is because Shorts are prominently featured on the platform, making it easier for viewers to discover new content.
Increased engagement with viewers
Shorts have also had a positive impact on engagement with viewers. Since Shorts are shorter in length, they are more likely to be watched in their entirety.
This means that creators have a better chance of engaging viewers with their content and encouraging them to subscribe or follow their channel.
Opportunities for monetization
YouTube has also created new opportunities for monetization with Shorts. Similar to other forms of content on the platform, creators can earn revenue from advertising on their Shorts videos.
Additionally, YouTube has introduced a $100 million fund to pay creators who produce popular Shorts content.
YouTube Shorts has had a significant impact on the platform since its launch. It has encouraged creators to experiment with short-form video content, increased competition with TikTok, improved discovery of new content, increased engagement with viewers, and created new opportunities for monetization. As such, it is likely that Shorts will continue to play an important role in the future of YouTube.