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Gender equality refers to the concept of equal rights and equal treatment for individuals of all genders. It is based on the principle that all people, regardless of their gender, should have equal access to resources, opportunities, and decision-making powers. That being said, there is still a huge gap between gender, while one gender enjoys privileges at the cost of others. This has pushed activists, celebrities and brands to raise their voices against gender-based discrimination. Gucci Chime is one such brand initiative that works for gender equality.

What does Gender Equality aim at?

Gender equality aims to eliminate discrimination and biases that are based on gender, which often results in unequal treatment and disadvantage for women and other marginalised genders, especially from the LGBTQIA+ community. It recognises that all genders should have the freedom to develop their full potential and make choices about their lives without being limited by traditional gender roles or stereotypes. It applies to all areas of life, including education, employment, politics, and social interactions

Gucci Chime For Gender Equality
Fatima Chahbi

Some of the ways through which gender equality issues can be addressed include equal access to education, economic empowerment, Political representation, and challenging gender stereotypes.

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Is Gender Equality A Part of the LGBTQIA+ struggle?

Gender equality and LGBTQ+ rights are closely interconnected. They share common goals of promoting inclusivity, respect, and equal treatment for all individuals, regardless of their gender identity or sexual orientation. While gender equality focuses on ensuring equal rights and opportunities for individuals of all genders, LGBTQ+ rights specifically address the rights and protections of people from the community.


Promoting gender equality involves challenging and dismantling rigid gender norms and stereotypes, which not only limit opportunities for women but also impact individuals with diverse gender identities. It recognizes that gender is a social construct and that all individuals, regardless of their assigned sex at birth, should be able to express and identify their gender freely, without facing discrimination or prejudice.

Gucci as a change maker

Gucci is a renowned Italian luxury fashion brand that was founded in Florence in 1921 by Guccio Gucci. The brand is known for its high-end fashion and accessories, including clothing, handbags, shoes, jewellery, and fragrances.

Gucci is known for its various social impact and sustainability initiatives. As changemakers, Gucci has launched various campaigns to promote diversity, inclusion, and social impact. It aims to drive positive change within the fashion industry and society as a whole.

As a part of its social initiatives, Gucci focuses on the 3 Ps- People, Planet and Purpose. While all these work as individual entities, and also work together to provide solutions to different issues. 

Gucci Chime

In 2013, Gucci along with Beyoncé and Salma Hayek started an initiative called Chime for Change. The global campaign aims at achieving Gender Equality through various initiatives. To keep the ingenuity of the movement, Gucci has brought in many activists, celebrities and notable figures together, to unite the voice for gender equality.

After a decade of doing this, Gucci Chime has impacted more than 6 lakh women and girls including trans women and non-binary people. It has been able to raise $21.5 million and has supported more than 500 projects.

Gucci ChimeIn For Gender Equality.

To celebrate a decade of erasing gender gaps and to decide the future course of action, Gucci roped in many well-known faces in the ChimeIn for Gender Equality movement for the year.

Dignitaries such as Salma Hayek Pinault, Florence Welch, Julia Roberts, Alia Bhatt, Halle Bailey, John Legend and many more come together to speak against gender discrimination. The Gucci ChimeIn for Gender Equality, with reinforced vigour, seeks to give voice to the most vulnerable and amplify its support for the gender equality drive. 

In the latest video, these popular faces highlight the various aspects of gender equality, including freedom, education, empowerment, etc. They acknowledge the progress that has happened over the years but also point out the long road ahead. 

The people we see in the video are global icons whom millions look up to and when these people vouch for gender equality, it will impact a large section of the society, bringing favourable change. If you haven’t seen the Gucci ChimeIn For Gender Equality video, watch it now.

Efforts to achieve gender equality require a multi-faceted approach involving governments, organisations, communities, and individuals. It involves implementing laws and policies that promote gender equality, raising awareness about gender issues, and promoting positive attitudes. Gender equality is not just a women’s issue; it is a societal issue that benefits everyone. By promoting gender equality, societies can create a more inclusive, fair, and prosperous future for all individuals, regardless of their gender identity.