Indian Creators are growing by leaps and bounds. From their celebrity brand endorsements, to being invited at every high-end event, to attending award functions, to walking the ramp for fashion shows. No event is complete without the presence of creators these days which only goes to show the impact the Creator Economy has in the industry. Many brands now rely on a creator/ influencer’s reach and engagement to push and promote their product or services. “From The Creator-verse” is Social Nation‘s weekly round-up of everything that’s happening within the Creator space.

Spotify Premium’s Music Concert Ft. RARKPK

Spotify Premium hosted an exclusive Music Concert with the stars of Rocky Aur Rani Kii Prem Kahaani called ‘The Fan Experience’ on Sunday, 23rd July, 2023 in Mumbai. Apart from the lead actors, Alia Bhatt and Ranveer Singh, the show was graced by the music maestros of the movie, Pritam, Sonu Nigam and Jonita Gandhi. The most interesting part was that many creators were also invited to the event where they interacted with the cast. Niharika NM hosted the event while Yashraj Mukhate, Ruhee Dosani, Aastha Shah, Sai Godbole and more attended it and shared the highlights of their evening on their social media. From Ranveer’s exemplary rapping skills to Jonita’s soulful performance of ‘Tum Kya Mile’ to everyone shaking their leg on ‘What Jhumka?‘, the Concert was a musical hit.

In other news, Kusha Kapila gave a sneak peek of her look for the premiere of the movie. She attended the screening along with Tanmay Bhatt, Sumukhi Suresh and Niharika NM.

Zaeden Launches His Perfume Line

KTMBK fame, Zaeden came out with his own perfume brand ‘SOL – Stories Of Life’ this week. He launched the brand and its page on his handle. The pop music artist announced the launch of two of his unisex fragrances in collaboration with Aesir Perfumes LLP, a fragrance company, and REPRESENT, a trailblazer in talent management. “Catch the essence of the ocean breeze with Sweet Sea & lose yourself to the enchanting senses of Mystic Voice” he wrote about the scents.

Also Read: A Melodic Whiff with King and Zaeden and Their New Fragrance Revolution

MNV At The Grand Prix

Manav Chhabra was super lucky to be the only Indian creator to attend the Hungarian Grand Prix on 23rd July, 2023. The Grand Prix is a Formula One (F1) motor race that was held at the Hungaroring circuit in Mogyoród, Hungary. Mr. MNV shared his once-in-a-lifetime experience on his Instagram page. Given the sports enthusiast that he is, he was elated to witness Max Verstappen win the F1 race live. “Hamilton looked directly into my soul” exclaimed Manav.

Creators Win Big At TOI 40 Under 40

Times of India (TOI) Group created a unique platform to identify and recognise 40 professionals under the age of 40 who include the brightest corporate leaders, achievers, thinkers, entrepreneurs and social workers. It’s a very dynamic list that includes people from various walks of life who have created something new and different. Dolly Singh and Kritika Khurana were the content creators awarded Times 40 under 40 List. Both of them shared how honoured they felt to be awarded on their social media handles.

FoodPharmer Questions Health Quotient Of Brown Bread

After his infamous Bournvita controversy, where he questioned its ‘health drink’ claim, FoodPharmer was in the news yet again where he slams the nutritional value of bread. In his recent video, he claims that bread in India is a big joke when it comes to being healthy. He explains why Indian breads are not what they say they are on the packaging and what are the solutions or alternatives to it.

Josh Creators Win At GCMA

At the 9th Gujarat Cine Media Awards (GCMA), Josh App was announced as the Best Short Video Application, and 5 Josh video creators won the black lady for their remarkable work on the app. GCMA celebrates achievements of artists from various genres and regions around the country. Josh creators like Prakash Mandora, Mahavir Parmar a.k.a Tapu Parmar, Nandini Rajput, Kashish Patel, and Darshan Solanki won awards in Best Social Media Influencer Category.

Josh Creators Win At GCMAb

Stay tuned to know more about the creator-verse. See you next week!