In the last few years, India has witnessed an extraordinary surge in the world of content creation, marking a transformative shift in the entertainment landscape. Fueled by the need to create relatable content and engage the audience, the content creation industry has blossomed into a powerful and influential force.

With everything going digital, brands and businesses too wish to partner with creators to reach their online target audience. From YouTube sensations and podcasters to social media influencers, India has become a hotbed of creative talent, producing diverse and engaging content across various genres.

From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.

Viraj Brings A Mini-Series For Instagram

Viraj Ghelani dropped a surprise for his followers a few days ago. He and his team tried something different last year. They wrote a small mini-series for Instagram called “Sweety House Mafia” which will feature Jitesh Vasani, Arjun Srivastava, and Shravan Kshirsagar. It’s about a Mafia named Sweety Bhai and how his life changed after therapy, but his past always haunts him. Sounds fun, right? We can’t wait for the first episode to drop!

Also Read: Celebrating The Winners Of Cosmopolitan India Blogger Awards 2024

Prajakta’s Big Moves

The Internet’s beloved Prajakta Koli (@mostlysane) has been killing it in her career. She was crowned as the “Youth Icon of the Year” at the ET Now Leaders of Tomorrow Awards Season 11. She was felicitated by MK Anand, CEO & MD, Times Network. Prajakta and Rohit Saraf a.k.a. Dimple and Rishi made a hilarious yet cute meme video to announce that they have started shooting for Mismatched Season 3. She kept her followers updated on her stories, showing some BTS moments as well.

Creators At The Yougami Youth Fest

We spotted content creators Ritvi Shah, Srishti Garg, Neha (@neha.doodles) and Devashish Gaur (@_kabeera_) in Jaipur attending the Yougami Youth Fest 2024. They were a part of an Influencer Meet at Poornima University. The creators had an engaging and interactive speaking session at the Fest.

The ‘Koffee With Karan’ Jury ft. Creators Revealed

Everyone’s favourite guilty pleasure “Koffee With Karan” is coming to an end. And like every season, this one has a fiery finale as well where a Jury comes in to decide the winners of ‘Koffee Awards‘ with Karan Johar. This year’s jury features some old and new faces. We have influencers like Kusha Kapila, Danish Sait, Tanmay Bhat, and Sumukhi Suresh throwing truth bombs about the KWK Season 8. And there’s also a surprise guest on the Finale: the Internet sensation, Orry! Stay tuned for the full episode tomorrow.

Nicki Minaj Reacts To Mangalaa’s Video

Dancing mama Mangalaa Arun got the best surprise of her life when an X user shared her ‘Barbie’ video on the platform tagging Nicki Minaj. The X user wrote “Indian aunties rock this “FTCU” makeup trend… @NICKIMINAJ what do you think? 🫣” And Nicki actually responded saying “🔟🔟🔟” Mangalaa also reacted to this. The Internet is definitely the most amazing place!

Here’s the amazing transition video Mangalaa had created while lip-syncing to Nicki’s “Barbie World” – the title track of the iconic movie. The POV of her reel was ‘When Barbie is an Indian Housewife 💁‍♀️

Trinetra Awarded As A ‘Youth Icon’

Influencer Trinetra Haldar Gummaraju (@trintrin) was awarded the “Youth Icon of the Year award (Jury)” at CNN-News18sIndian of the Year‘ awards. The Made In Heaven actor received the honor from retired Supreme Court judge, Justice Indu Malhotra.

Creators At The Under25 Summit

The ‘Under25 Summit’ was held at Christ University, Delhi where a dynamic group of content creators shared invaluable insights with the students. Creators like Soharshi, Arun Singh (@thejhumroo), Yuvraj Dua, Vishnu Kaushal, Diksha Rawat, Govind Kaushal, Sanyam Sharma (@sharmajikabaddabeta), and Sahiba Bali inspired and engaged the University’s students that made for a delightful evening.

from the creator-verse creator diksha rawat vishnu kaushal govind kaushal yuvraj dua under25 summit

The Pretty Good Roast Of Social Media Stars

Hosted by comedian and roast master Aashish Solanki, “The Pretty Good Roast Show” will be a devilishly fun watch. The live-taped show is set to roast 3 social media personalities: Creator and actress Kusha Kapila, Comedian and actor Anubhav Singh Bassi, and Entrepreneur Ashneer Grover.

Kusha entered the Roast Arena last night where the roast panel featuring comics Gurleen Pannu, Shreya Priyam Roy, Aditya Kulshreshth (@kullubaaazi), and Samay Raina (@maisamayhoon) took turns to roast her and vice versa. All 3 shows will release on YouTube.

Bhuvan Bam Bought A Bungalow Worth Rs. 11 Cr

One of the most loved YouTubers Bhuvan Bam has purchased a lavish Rs. 11-crore bungalow in the upscale area of Greater Kailash, South Delhi. The actor is achieving one milestone after another and we’re here for it!

Stay tuned to learn more about what’s happening within the creator-verse. See you next week!