Our country has taken an extraordinary leap in the content creation world in the past few years, transforming the entertainment scene today. Fueled by the need to create relatable content and engage the audience, the creator industry has blossomed into a powerful and influential force.

With everything going digital, brands and businesses too wish to partner with creators to reach their online target audience. From YouTube sensations and podcasters to social media influencers, India has become a hotbed of creative talent, producing diverse and engaging content across various genres. The increasing global recognition speaks to their reach and influence amongst the masses.

From The Creator-Verse” is Social Nation‘s weekly round-up of everything happening within the ‘Indian Creator industry’.

Prajakta Koli Kicked Off Her Book Tour 📖✈️

The newest author in town, Prajakta, launched her debut romance novelToo Good To Be True‘ this month. Dum Dums around the country have been pouring love for her highly anticipated book & she surprised them by announcing her book tour on her launch day – January 13! Our Mostly Sane has already kicked off the tour with Dubai, Mumbai & Chennai. She’s headed to Kozhikode tomorrow followed by 10 other cities. Make sure to get your copy signed by this wonder woman!

Prajakta Koli Mostly Sane Book Tour Too Good To Be True Aman Avani creator author from the creator-verse content social media

Apoorva & Shray Wow Fans In TTT’s ‘Baat Pakki’ ❤️

Presented by Terribly Tiny Tales (TTT), ‘Baat Pakki‘ is a heartfelt and humorous exploration of the chaos and charm of Gunjan and Puneet’s wedding over 5 episodes. This is Apoorva a.k.a. The Rebel Kid‘s debut and she has absolutely killed it with her natural acting skills as an influencer bride-to-be! Shray Rai Tiwari and her screen presence is quite refreshing to watch. With 3 episodes out on YouTube, they have already left the viewers hooked for more!

Mansi Ugale Started A Beautiful Series Called ‘Sheher’ 🏡

Self-portrait queen, Mansi Ugale has effortlessly taken up directing short-form storytelling on Instagram Reels with ‘Sheher‘ alongside Bhavya Sachdeva. They came up with the idea and script super spontaneously and executed it beautifully. 3 episodes are already out and everything about the series – from the visuals to dialogues to costumes – captures the emotional nuances so perfectly! That feeling of not wanting to leave someone behind while running towards your dreams is showcased so well. We’re looking forward to many more stories by them!

When Mrucha Beauty Met Huda Beauty! 💄

Mrunal Panchal Sharma met beauty mogul & her role model Huda as she attended the launch of Huda Beauty‘s UBE Collection in Dubai along with international influencers! They jumped on some Insta trends as they made super cute reels together. Mrunu lived her dream as she made Huda unbox her latest Mrucha Beauty lip shades! She also hosted a giveaway recently and personally called the winners who are now a part of the ‘Mrucha Squad!’

8 Bit Thug Marries His Girlfriend Of 9 Years! 💍

Gaming sensation Animesh Agarwal a.k.a. 8bit Thug tied the knot with Ruby Jain after 9 years of being together. The founder of the 8bit esports team got married to the love of his life in a grand ceremony in Guwahati, his hometown. He dropped their royal wedding pictures with the caption “Collab for life 🤝🏻🧿”. The lovebirds looked stunning absolutely stunning in their grand wedding ensembles! We wish them a lifetime of love and happiness!

Also Read: Sonika Khurana Has Now Launched Coloraza Design School Offering Courses For Every Designer

Kanchi & Sahil Start A YouTube Channel Together! 🎥

Kanchi Sharma & Sahil Mehta have been creating content for 4+ years now & felt like it was time to give their audiences something more. They announced starting a YouTube channel together Kanchi & Sahil! Promising exclusive content, challenges, vlogs, pranks, dance videos and lots of masti, the duo has started by creating YouTube Shorts together and will eventually produce engaging long-form content. Their bio reads, “partnering up to bring you the best”, and we can’t wait for what’s coming!

RJ Princy & Hardik Pandya Take Us Through The Gujju Dictionary 🤪

RJ Princy & Hardik Pandya teamed up to promote the upcoming 2025 ICC Champions Trophy tournament. Calling “Gujaratis the coolest,” Princy mentions how they have a different dictionary altogether. “They “Princuudi” & “Hardikyo” share the desi Gujarati terms used for various objects we use in our daily lives, making for a hilarious collab video!

Orry & Shikhar Dhawan Make A ‘Superhit Jodi!’ 🤩

To highlight the vast & free entertainment options available now on Amazon MX Player, the OTT platform launched an innovative & hilarious campaign featuring Internet sensation Orry & ace cricketer Shikhar Dhawan! It’s hilarious to watch Orry enter as a batsman with Shikhar who ends up getting out because Orry chose to be his iconic self.

The ad states that while this jodi is a flop, Amazon MX Player will offer viewers superhit entertainment. Orry also took this opportunity to create a comical collab reel with Dhawan, making their followers laugh out loud!

Shreya & Rishabh Feature In A T-Series Music Video 🥰

One of the Internet’s favourite couples Shreya Kalra & Rishabh Jaiswal surprised their fans when they dropped a teaser of the music video. The cuties featured in T-Series’ Saare Tumhare Hogye,” a beautiful romantic song sung & composed by the soulful Akhil Sachdeva and written by him and Kaushal Kishore.

Sana Grover Married Her Best Friend 🥹

Sana is now officially married to Swadheet Chaturvedi, her best friend for life! They looked like a dream dressed in their ivory and gold ensembles at the gorgeous beach wedding setting. Wishing the newlyweds a lifetime of happiness and epic adventures ahead!

Creators At The Samsung S25 Ultra Launch 🤳🏻

Samsung launched the Galaxy S25 Ultra at the Galaxy Unpacked event in Bangalore on January 22. They invited content creators to check out the brand-new phone and create content with it. We spotted Aastha Shah, Apoorva a.k.a. The Rebel Kid, Sakshi Keswani a.k.a. Being Suku, Dhiraj Sanap, Dharna Durga, & Ritvi Shah, amongst others at the event. They were impressed by the phone’s features, including the 50MP wide-angle lens, noise cancelling for videos, AI-integrated One UI 7, and a lot more.

Creators Ace The Latina Makeup Trend 😍

Latina makeup is all about showing off a bolder side of makeup magic with sharp eyebrows, defined eyes, fuller lips with sleek highlighted cheekbones that exude a sensual aura. Indian beauty creators like Nagma Mirajkar, Rida Tharana, Vishali Jaikumar, Shweta Bhintade, Tarini Shah, Deeksha Khurana, Yashi Tank, MrunuAnam Darbar, Anushka Sen, & more absolutely killed it with their Latina makeup looks, acing this trend!

Stay tuned to learn more about what’s happening within the creator-verse. See you next week!