The place held by content creators in today’s day and age is very influential. The creator economy is growing at a rapid pace. With everything going digital, brands and businesses too wish to partner with creators to reach their online target audience. From being social media stars to achieving newer career milestones to bagging awards, the growth of the content creation industry as a whole only goes to show the impact they have.
“From The Creator-verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
Ourange Juice Gang’s Anthem
An ode to their friendship, the Ourange Juice Gang launched their Anthem on their YouTube channel. The Anthem – Saath Me Machati Meri Gang showcases each creator’s journey from the Gang beautifully. The music video is also a great representation of the Marathi culture. Dhaval (D’EVIL) and MC Altaf penned the song while Karan Kanchan from the Gully Gang composed and mixed it.
Team Social Nation was at their launch party last night which was an absolute rager. The Gang members, Saurabh Ghadge, Neel, Karan Sonawane (@focusedindian), Shravan Kshirsagar, Sidhant Sarfare and Shubham Jadhav put up the most energetic performance as they unveiled the Anthem. We spotted creators like Ankush Bahuguna, RJ Karishma, Khushaal Pawaar, Malhar Kalambe, Dhruv from Funcho, Pranit Shilimkar (@fitnesstalks_with_pranit) as well as Shiv Thakare at the event.
Animal x Spotify x Creators
Spotify India hosted a Spotify Premium Fan Experience Event with the cast of Animal – Ranbir Kapoor and Bobby Deol for the launch of the movie’s soulful music album. Creators like Harsh Rane, Tarini Shah, Nisman, Devishi Madaan, Aashta Shah, Jiggar Thakkar, and a few others attended the event and interacted with everyone’s favourite Bollywood star, Ranbir.
Viraj Is A Lead Gujarati Movie Actor
Viraj Ghelani is an out and proud Gujarati. He is always finding ways to uplift the language and the Gujarati film industry as well. Viraj finally got that golden chance. He will be starring as a lead actor in a Gujarati horror movie called “Jhamkudi” alongside the very talented Manasi Parekh and Ojas Rawal. We can’t wait to watch him on the big screen!
Zingy Weds Saurav
Congratulations are in order for Sarah Hussain (@zingyzest) and Saurav Nagar as the two have finally tied the knot. Zingy definitely had the dreamy wedding she wished for. The couple look elated and absolutely gorgeous together!
Sumukhi At The Emmys
We were elated to see Sumukhi Suresh rock that custom black dress like a pro at the International Emmy Awards Night in New York City! Styled by Rhea Kapoor and Manisha Melwani in that stunning Gauri & Nainika piece, Sumukhi slayed at the Emmys.
GQ Men Of The Year
Larissa attended the coveted GQ Men Of The Year 2023 Event. Erica Packard hosted the red carpet and interacted with various celebrities.
Aaditya Shukla In The Railway Men
The Netflix series, The Railway Men has been wowing the audiences ever since it came out. Apart from the stellar actors in the movie, digital creator Aaditya Shukla stood out with his portrayal of Ratlu – a beggar at the railway station with a brother. He shared his experience working on the series and expressed gratitude to Director Shiv Rawail in a heartfelt post.
Filmfare OTT Awards
Ayush Mehra and Ahsaas Channa were nominated for Best Supporting Actor (Male) and Best Supporting Actor (Female) respectively. Inayat Sood starter Scoop won the Best Series award at the Filmfare OTT Awards. Kubbra Sait and Anushka Sen, amongst others, were in attendance.
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
