Content creators hold a very influential place in today’s day and age. The creator economy is constantly evolving and growing at a rapid pace. With the whole world going digital, brands and businesses also wish to partner with creators to reach their online target audience. From being social media stars to achieving newer career milestones to bagging awards, the growth of the content creation industry as a whole only goes to show the impact they have.
“From The Creator-verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
Creators At Coca-Cola x Cosmopolitan Christmas Bash
Coca-Cola India hosted a high-spirited #SpreadTheMagic event in association with Cosmopolitan India. The early Christmas Party had everyone immersed in holiday cheer. From the festive decor to the createrealmagic.com-infused AI greetings to the nostalgia-inducing video games to spectacular dance performances, it was a party to remember!
Several celebrities and influencers such as Tejasswi Prakash, Ahsaas Channa, Amol Parashar, Orry, Dolly Singh, Barkha Singh, Ankush Bahuguna, Shibani Bedi, Aastha Shah, Jiggar Thakkar, Agasthya Shah, Renil Abraham, Tarini Shah, Kareema Barry, Rytash, Nick, Ruhee Dosani, Anjali Sivaraman, Naina Bhan, Moses Koul, Kanchi Sharma, and Vihaan Samat attended the bash dressed to the nines.
Charlotte Tilbury x Nykaa ft. Influencers
The Charlotte Tilbury x Nykaa Holiday Dinner Party was lit up by influencers dazzling in their extravagant outfits. From glittering makeup to a gorgeous dinner spread, it was a night filled with style and glamour. The party was graced by Aashna Shroff, Radhika Seth, Riah Daswani, ShivShakti, @thesassthing, Natasha Luthra, Pryanca Talukdar, @Tina Kakkad (@theimagecode), Khushnaz Ashdin Turner (@kat_diaries), Prerna Mehra (@thegirlinskyhighheels), Somya Gupta (@thesassthing_), Srishti & Avantika (@thecisterco), Seher Datta, Muskan Chanchlani, amongst others.
Kusha Features In Prateek Kuhad’s Music Video
Calling it a bucket list moment, Kusha Kapila is elated to feature in Prateek Kuhad‘s all-new single, “O Piya”. The song is out now on YouTube. The music video also features Ronit Roy, Salonna Mishra and Rohit.
Sakshi Sindwani’s Wedding Festivities Begin
Sakshi and Raghav waited 12 years to get to this day, where they are super close to tying the knot. The couple’s wedding festivities have begun in full swing with the “Sagan” ceremony held this week. We spotted the influencer sisters Deeksha and Kritika Khurana in attendance.
Kritika & Babil Turn GAP’s Timeless Icons
GAP has partnered with Kritika Khurana (@thatbohogirl) and Babil Khan for their new “Timeless Icons” collection. It’s their holiday season special with timeless pieces that put your best look forward.
Also Read: Apoorva, the Trendsetter, Brings Her Epic Collaboration with Freakins
Yuvaa All Stars Roundtable 2023
Yuvaa‘s second edition of the All Stars Roundtable was an interesting blend of unique voices. The session included Adarsh Gourav, Rajshri Deshpande, Hansal Mehta, Naveen Kasturia, Niharika N, Dharna Durga, and Dr. Trinetra Haldar Gummaraju (@trintrin).
Creators At The Launch Of POUT by KJo
The newly launched MyGlamm POUT by Karan Johar is quite the rage right now. The MyGlamm team hosted a glamourous launch event for the new makeup line where Karan Johar himself unveiled the lipstick collection. Digital creators like Akansha Ranjan Kapoor, Ashi Khanna, Aashna Hegde, Malvika Sitlani, ShivShakti Sachdev, Pranitaa Pandit, Shreya Kalra, Ankita Kariya, Dimpi Sanghvi, and Minakshi Satpathy were spotted at the launch event. They interacted with KJo while picking their favourite POUT lip shades.
Bigg Nerds x Orry
This has got to be the ‘collab of the year!’ Orry is not just a celebrity, he’s a phenomenon. Team Bigg Nerds had made a sketch video earlier taking the POV: Orry travels in Mumbai local. It went viral and reached Orry too who was dying of laughter. This little interaction actually culminated into a whole collaboration when Bigg Nerds surprised their fans with yet another ‘Orry-themed‘ video. And this time it had the real Orry in it! He left his signature comment on the reel, “🤣🤣🤣another attempted murder attempt on your audience🤭🤭🤭“
Bhuvan’s “Taaza Khabar” In Google’s Top 10 Most Searched Show ’23
Bhuvan Bam starrer “Taaza Khabar” bagged the 10th spot in Google’s Top 10 Most Searched Shows in 2023. Vasya made it! It is surreal to see a creator grow this big where he produces and acts in his own show and it ends up being one of the most favourite series of the year.
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
