It’s now more evident than ever that content creators hold a very important and influential place in the industry. The creator economy is growing at the most rapid pace. With everything going digital, brands and businesses also look to partner with creators to reach their online target audience. From music releases to film festivals to international brand events, no event is complete without the presence of creators these days which only goes to show the impact they have.
“From The Creator-verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
Tanzeel’s New Track
Tanzeel Khan announced his upcoming new single “Tujhsa Koi” on his Instagram recently. The song will feature Nagma and is set to release tomorrow, 21st September 2023. He teased the song by sharing some really cute pictures of him and Nagma and their fans just can’t get enough with everyone eagerly waiting for the song to drop.
Also Read: The Coolest Creators In Town Subiksha and Dheeraj Cook Up Interesting Dishes For You
Creators Feature In The World Cup ’23 Anthem
ICC unveiled the official anthem of the Men’s Cricket World Cup 2023, “Dil Jashn Bole” today, featuring Ranveer Singh and sung by Pritam. What was super interesting to see was that many creators were roped in for this music video. We spotted Ruhee Dosani, Tanmay Singh a.k.a Sc0ut, Dhanashree Verma, Be YouNick, Gaurav Taneja a.k.a Flying Beast, and Viraj Ghelani. What an anthem and what a moment for the community!
Aashna & Armaan’s New Surprise
The freshly engaged cuties Aashna Shroff and Armaan Malik just dropped another big news on their Instagram pages. The couple bought their first home together. Aashna captioned the cute post “new beginnings 🏠🙏🏻✨” We’re already eager for the house tour video!
Shehnaaz Is Nirma’s New Face
The most iconic soap and detergent brand – Nirma launched a new ad film featuring Shehnaaz Gill, announcing her as their brand ambassador. We all remember the legendary “sabki pasand Nirma” jingle and this brand film is a fresh, new version of it – Woh hai itni haseen, dhoondey titliyan… Saundarya Sabun Nirma. Shehnaaz was super excited to announce her partnership with the brand, she wrote, “mere dreams poore ho rahe hai dekho ❤️ main nirma ki brand ambassador ban gayi guys 😭🫶🏻😊“
Girliyapa’s “Sisters” Is Back
The Ahsaas Channa and Namita Dubey starrer mini-series “Sisters” is back with all new episodes. With 3 episodes released last year, Girliyapa and Ikea India are releasing the 4th episode today, 20th September 2023, followed by more episodes. So, get ready for more drama, more laughs, and more fun while watching the quirkiest sibling showdown ever!
Nagma & Kusha x Mac Cosmetics
MAC Cosmetics launched their MAC Studio Radiance Serum Foundation in London with a spectacular event. It’s heartwarming to see our creators go global; Kusha Kapila and Nagma Mirajkar were invited to attend this launch event. Both of them adorned stunning makeup and fashion looks. They incorporated the new MAC foundation in their makeup base and the glow it gave them was noteworthy.
An Iconic Collaboration
Our very own Mrunu met The James Charles – an American Youtuber and makeup icon, and created a super cute transition reel. The Indian attire and stunning makeup look on James was an amazing surprise. Mrunu captioned the reel “Namaste 🙏🤍” and James commented “🥹🙏🏻 thank you Mrunal for teaching me all about your makeup and culture!! I had so much fun” The comments section could not stop buzzing with how amazing and unexpected this collaboration was.
Comedy Creators Chill In Germany
Kusha, Kullu, Gurleen, Bassi, Rahul Dua, and some more comics were spotted having a great time catching up in Munich, Germany. Apart from exploring the town, and attending Oktoberfest gigs, they took the Saiyaan challenge and the outcome was hilarious, to say the least.
Prajakta At The UN Headquarters
After announcing her epic engagement, MostySane a.k.a Prajakta Koli is now in New York at the United Nations Headquarters. She spent the day there making conversations about climate action, gender equity, partnerships, finance and storytelling. “So grateful to have a voice and a platform in influential rooms. Thank you @youtube !💜” she wrote in her post.
Prajakta was also elated to get the opportunity to speak to Richard Curtis, the screenplay writer of Noting Hill.
The “Thank You For Coming” TIFF Looks
This movie has been making waves ever since its first announcement. The star cast and team have been going all out with their movie promotions. One of the few films to have multiple creators starring in it, Thank You For Coming was screened at the Toronto International Film Festival (TIFF). All the actors including Bhumi, Dolly, Shibani, Shehnaaz, Kusha, Anil Kapoor attended the festival along with producer Ekta Kapoor and director Karan Boolani. The girls have been serving looks and how, with each of them dressed to the nines for TIFF.
Sejal & Dr. Cuterus At The BMGF Event
The Gates Foundation held their Goalkeepers 2023 Annual Meet in New York where they recognise and honour the key contributors in achieving The Global Goals for Sustainable Development. This is an initiative that promotes a healthier, happier, and more equitable future for everyone. Sejal Kumar and Dr. Tanaya a.k.a Dr. Cuterus were a part of the creators cohort that were invited to the Meet as Goalkeepers Partners.
Stay tuned to know more about what’s happening within the creator-verse. See you next week!
