India has witnessed an extraordinary surge in the world of content creation in the past few years, transforming the entertainment landscape. Fueled by the need to create relatable content and engage the audience, the content creation industry has blossomed into a powerful and influential force.

With everything going digital, brands and businesses too wish to partner with creators to reach their online target audience. From YouTube sensations and podcasters to social media influencers, India has become a hotbed of creative talent, producing diverse and engaging content across various genres. The increasing global recognition speaks to their reach and influence amongst the masses.

From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.

Prajakta Gives Book Reccos

On the occasion of World Reading Day, content creator, actor, and major book lover, Prajakta Koli revealed 5 of her favourite reads to Cosmopolitan India. She recommended books that will make you laugh, cry, and everything in between! You also get to know why Prajakta loves each book. This video is sure to make you want to pick up a book to read today.

Also Read: Content Meets Cinema: Creators Collab With Bollywood Stars Now

Ankush Bahuguna At The Milan Fashion Week

After killing it at Cannes, Ankush Bahuguna is now serving looks at the ‘Milan Fashion Week – Men’s Spring Summer.’ He adorned a tailored deep navy shacket and denim pants by Canali at Canali’s fashion presentation.

from the creator-verse Ankush Bahuguna content creator influencer Canali Milan Fashion Week Men's Spring Summer 2024 social media

Orry’s Jaw-Dropping Transformation

Orry absolutely ATE the Asoka trend. He surprised his followers by dropping his clean-shaven look with the most banger transitions! In the reel, we can see him going off beard and moustache step by step while syncing with the song ‘San Sanana‘ from the Ashoka movie. His friends and B-Town celebs like Janhvi Kapoor, Ananya Panday, Arjun Kapoor, Khushi Kapoor, Bhumi Pednekar, and more were hyping him up in the comments.

RJ Abhinav At The Apple Store

RJ Abhinav a.k.a faadtechnician visited Apple‘s oldest store in New York City: The Big Apple. He gave his followers a tour of this store that stays open 24×7. From temperature-controlled ceilings to the stainless steel staircase to the transparent lift, he went through the architecture there. He also showcased the HomePod experience rooms, VisionPro demo area, and more in his reel.

Viraj’s Gujarat Tour

Reeling from Jhamkudi‘s success, Viraj Ghelani announced his first-ever Gujarat Tour for his stand-up, “That’s So Viraj.” His inaugural show in Mumbai proved to be a resounding success. Viraj is now bringing his LIVE comedy show to 4 cities: Vadodara, Ahmedabad, Rajkot, and Surat.

Mayur Jumani x The 9Teen

When two musical mavericks from the digital world unite, magic happens. Mayur Jumani and The 9Teen collaborated to recreate the iconic Munnabhai track “Apne Jaise Tapoori” in their own style. And the end result is so good!

RJ Karishma & Srishti Garg Turn Besties With Vidya Balan

With “Do Aur Do Pyaar” streaming on Disney+ Hotstar, the star cast is out and about promoting the movie. RJ Karishma and Vidya Balan‘s collaboration where they’re acting like besties directing Vidya a.k.a Kavya’s “love rectangle” is quite an entertaining watch!

Our Gen-Z queen Srishti Garg also collaborated with Vidya to judge people’s relationship status in a Gen-Z Vs. Millennial style. “Sending a virtual hug to all the cuties in a situationship🥰” said the caption.

Ritvi & Sakshi On The MSL Panel

Ritvi Shah and Sakshi Shivdasani were the Gen-Z representatives at MSL‘s “Bharat Z 2024 Unboxed” event. The creators spoke on a panel about the audience’s mindset and the relationships they as creators build with brands. They also revealed how to decode the Gen-Z and target them.

Funcho x Zarna Garg x Karishma Mehta

The Funcho gang were in the United States currently. They ended up meeting Karishma Mehta and Zarna Garg and created a hilarious reel on how “Indians come to the States and expect too much from the native Indians there.”

Nilraj Works With Nawaz Bhai

Nilraj (@nirlajjjj) had a dream come true moment when he got the opportunity to work with Nawazuddin Siddiqui. He will drop the reel soon. “Aaj chaand pe hai apun! ❤️🥺 He’s a living example of how hard work pays off. I’ve always looked up to him as an inspiration, so this feels like a win.🙌🏼💎
Major manifest kiya tha and here we are!!🙏
” wrote Nilraj in his post.

Amazon miniTV Drops New Show

Out with yet another show, Amazon miniTV announced that the shoot for “World’s Fakest Greatest Love Story” has begun. The show features Anshuman Malhotra and Reem Sameer in the lead. We’re excited to watch how this story unfolds!

Stay tuned to learn more about what’s happening within the creator-verse. See you next week!