Today, social media is dominated by content creators. They have revolutionised the way viewers consume content and interact with brands online. Businesses and brands now depend upon the impact of creators/influencers to reach their target markets. Their presence at every event is inevitable which only goes to show the power they hold. From being social media stars to crossing newer career milestones, content creators have definitely come a long way.

From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.

Sushant Divgikr Sings “Pehchaan” For Senco

Sushant Divgikr a.k.a Rani KoHENur sang and featured in a music video titled “Pehchaan” for Senco Jewellery. It acts as a declaration of self-identity and the unapologetic acceptance of who you are. “Thank you so much ❤️❤️❤️ It has been a pleasure working on this gem. A big thanks to the entire team that made this happennn❤️❤️❤️” wrote Rani.

Also Read: Billie Eilish’s Latest Song “BLUE” Births A New Makeup Trend

Creators At The Armani Si Launch Event

Giorgia Armani launched its newest fragrance – ‘Si Eau de Parfum Intense’ last week. From celebrities to influencers to social media stars, the who’s who of the industry were at the event. Mumbiker Nikhil and Shanice Shreshtha, Aashna and Khushi Hegde, Nagma Mirajkar, Manav and Unnati, Celina Mathew, Niki Mehra Madan, Mehak Ghai, Dev Raiyani, Manasi Gule, Vedika Mehta, Siddhi Karwa, Debasree Banerjee, Steffi Kingham Hiranandani, amongst many others were seen at the luxury event.

Nikhil Taneja Is Back With “Be A Man, Yaar!”

With a super successful first season, Nikhil Taneja is bringing his chat show “Be A Man, Yaar!” back. He dropped the first look on his Instagram suggesting the new season will premiere next month on We Are Yuvaa’s YouTube channel.

“4 months in the making.
2 months of shoot.
11 episodes.
13 men.

So many more laughs. So many more hugs. So much more emotion. So much more love ❤️❤️” wrote Taneja in his announcement post.

Ruchika Writes Diljit A Poem

Ruchika Lohiya got to meet the global pop star Diljit Dosanjh during his promotions for Jatt & Juliet 3 in Mumbai. She asked people about their favourite Diljit songs, made a poem out of it, and recited it in front of the Jatt himself. Creators like Meethika a.k.a The Sound Blaze, Shubham Gaur, and Kamiya Jani of Curly Tales also collaborated with Dosanjh.

Jannat, Nia & Reem On “Laughter Chefs”

The Internet’s cuties Jannat Zubair, Nia Sharma, and Reem Sameer Shaikh appeared on Colors TV’s Laughter Chefs. “When The Trio Finally Gets Together 👩‍🍳😍” read the caption.

Sumukhi Suresh To Perform At Edinburgh Fringe Festival

Sumukhi is taking her hilarious stand-up show “Hoemonal” to the Edinburgh Fringe Festival! It is one of the greatest celebrations of arts and culture on the planet. Artists and performers from around the world take to hundreds of stages all over the city to present shows for every taste.

Sumukhi Suresh from the creator-verse comedy content creator comic stand-up  Edinburgh Fringe Festival

Tech Burner To Launch A New Product

Shlok Srivastava a.k.a Tech Burner has been hinting at dropping a new tech product on his Instagram since last week. He dropped videos talking about the first product that he built and failed, the crores he invested in these projects, and how his startup did not make any profits. Tech Burner is yet to reveal this new mystery product.

Bhuvan Bam Hints At Dhindora Season 2

Bhuvan dropped a video on his Instagram wearing his Titu mama get-up. Someone asks him “Mama, pichle ek saal se kya likh rahe ho?” Then plays the Dhindora theme song, hinting at an upcoming season 2. 2024 also marks 9 years of ‘BB Ki Vines.

Creators ‘Splash Their Style’ With Crocs India

Crocs are your one Monsoon essential. The brand brings in the season with a brand new campaign, “Splash Your Style” along with creators and artists. Shantanu Maheshwari, Ruhee DosaniPery Sheetal, Akash ThapaThe quick style groove to Ritviz‘s Badal wearing their trendy Crocs and Jibbitz. The brand also roped in The Vixens Crew and Ambrose Haokip for the campaign.

Sakshi Sindwani x Gary Mehigan For The Love Of Food

Sakshi Sindwani and Gary Mehigan created the most wholesome collab together to promote Gary’s premium whisky. They spoke about self-love and body positivity through food in the most beautiful way. “@garymehigan and i reminding you to love what you put in your body 🥪🥭🍌🥑🥨🍕 I hope you see the whole video and feel a little better about yourself today! We’d love love love for YOU to have a little self love! ♥️” wrote Sakshi.

David Dobrik Visits India

The popular YouTuber David Dobrik came to our country this month. He has been chilling in Mumbai, either learning Bollywood dances or attending parties. David was spotted at Bastian for Tania Shroff’s birthday where he also met many other social media stars. Meeting Orry was of course expected!

Rahul & Nidhi Welcome Their Baby Boy

Comedian Rahul Dua and creator-baker Nidhi Tyagi gave birth to a beautiful baby boy on June 21. “Happily Ever After 🩵 The missing piece to our puzzle is here. Ten little toes, ten perfect fingers, his first breath took ours away 🫠 Officially upgraded to Uncle and Aunty!” wrote the couple on their Instagram.

Stay tuned to learn more about what’s happening within the creator-verse. See you next week!