The world of social media is dominated by content creators today. They have revolutionised the way viewers consume content and interact with brands online. Businesses and brands now depend upon the impact of creators/influencers to reach their target markets. The fact that no event seems complete without their presence only goes to show the power they hold. From being social media stars to crossing newer career milestones, content creators have definitely come a long way.

From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.

Tech Burner Starts A Digital School

Shlok Srivastava a.k.a. Tech Burner always felt like a misfit in his early education years. He explains how amongst 100 people there might just be 10-15 people who wish to do something very unique with their lives. Shlok relates to such people and wishes to create a digital school for like-minded individuals. He explains this idea in his reel along with Brightso.

Red Bull Soapbox Race India Ft. Creators

Returning after 8 long years to India, the super exciting and entertaining Red Bull Soapbox Race took place on March 3 at Ramanaidu Studios in Hyderabad. It is essentially a non-motorised vehicle race where amateur pilots challenge one another by presenting hand-made vehicles which are judged for their aesthetic, speed and road-holding. Amongst the participants were our favourite teams of content creators as well.

The Ourange Juice Gang‘s Saurabh Ghadge, Neel Salekar, Karan Sonawane (@focusedindian)Shravan KshirsagarSidhant Sarfare and Shubham Jadhav performed their Anthem and participated in the race. Artists Santanu Hazarika, Siddharth Kerkar, Rob and Derek Dominic D’Souza showcased their graphic skills as they raced off.

We also spotted Hoezaay, Cyril D’Abs, Zerxes Wadia and Ayushi Amrute. The S8ul team that was close to winning included Kaashvi, Gulrez Khan (@jokerkihaveli), Raj Varma (@snaxgaming) and Parv Singh (@soul_regaltos). Ocean Sharma picked his co-driver through a contest on Red Bull India’s page. Jonathan Amaral (@ig_jonathongaming) from GodLike eSports also led his team into the soapbox race.

The super fun race day was hosted by Rohan Joshi, Sahiba Bali, Kullu, Naser and Vineeth (@thejordindian). Rana Dagubatti was also in attendance amongst others. The Red Bull Soapbox Race streamed on JioTV.

Also Read: With Meri Zindagi Rap Se Pan Deep Hai On YouTube, MC Stan Sets the Stage for New Album

Funcho’s Shyam Features In T20 World Cup’s Ad

In a dream-come-true moment for the cricket fanatic Shyam Sharma, he got to work with ICC for T20 World Cup’s advertisement! The ICC team calling up and asking FunchoWould you like to be the face of Indian Superfan?” is something they will never forget. They shared some behind-the-scenes glimpses from the ad shoot on their Instagram.

Mismatched Season 3 First Look Dropped

Netflix India released the first look of the widely loved and complicated love story “Mismatched Season 3“. Netizens can’t stop gushing over their favourites Dimple and Rishi a.k.a. Prajakta Koli (@mostlysane) and Rohit Saraf. We’ll also finally get to see more of Ahsaas Channa in this season.

Prajakta Voices A Character In Gender-Equality Series

Prajakta Koli and Freida Pinto have lent their voice to a film series, titled “She Creates Change“, which aims to drive gender equality and literacy in low-income communities with the belief that educated women can change the world. “I am profoundly honoured to be part of She Creates Change. This film beautifully captures the diverse journeys of young girls from various regions, emphasising the pivotal role of education in shaping their future” said Koli.

Curated by Room to Read, the six-episode short film series narrates the stories of six girls hailing from historically low-income communities in Bangladesh, India, Nepal, Sri Lanka, Tanzania and Vietnam. Prajakta voices ‘Dewmini,’ a character deeply rooted in climate advocacy and girls’ education and empowerment.

from the creator verse prajakta koli voice character gender equality series she creates change freida pinto

Orry Meets RiRi

You would be a fool to think that the omnipresent Orry would not be gracing the most grand celebration of the year so far. Of course, he attended Anant Ambani and Radhika Merchant’s pre-wedding celebrations in Jamnagar. But the highlight was him turning besties with Rihanna! He obviously struck his iconic pose with her as they grooved together and she stole his crystal earrings.

The journey of my earrings .. they’re in a better place now ✨ … they found love in Jamnagar” read his caption. Orry posted so many iconic moments from that night – “badgalriri” was having a blast posing with Shah Rukh Khan, the main couple of the night, and the women of the Ambani family (Shloka, Radhika, and Isha).

from the creator verse orry rihanna badgalriri anant ambani radhika merchant wedding

Mrunu Lives Her Eras Tour Dream

From dreaming about hearing and watching Taylor Swift IRL to actually making it come true, Mrunu Panchal is living every Swiftie’s dream. And that too with her ‘RomeoAnirudh Sharma. She also got the perfect outfit for that unforgettable night!

Simran Dhanwani & Akash Dodeja Tie The Knot

Content creators Simran Dhanwani and Akash Dodeja a.k.a. Jadoo are now husband and wife. Pyaar definitely dosti hai. The couple was elated to get married finally. “Here’s to a lifetime of Collaboration and Love ❤️” read their caption and we couldn’t stop gushing over their beautiful love story.

Stay tuned to learn more about what’s happening within the creator-verse. See you next week!