Content creators have a big impact on the way that social media is used. They have helped create new ways for people to connect with them and the brands. Businesses and individuals are realizing the power of online content to reach their target audiences. Thus creating an ever-increasing demand for these creators. Whether it is promoting brands, attending major events, or promoting movies, events now feel incomplete without the presence of these creators, highlighting their significant influence. “From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.

Music Day At Meta

It was a musical night at the Meta India office as content creators and digital celebrities jammed together to celebrate Music Day. The event was graced by the likes of Prince Narula, Shirley Sethia, Vivek Keshari, Arjun Kanungo, Gunjan Sinha, Ravish Shetty, Juhi Bhatt, Hamza Syed, Gargi, Payal Gaming and more. The singers enticed the crowd with their soulful performances while Gunjan put up a performance with Arjun. Leave it to Meta, to bring in various creators under one roof and create a memorable evening.

Also Read: Elvish Yadav Steals the Spotlight on Bigg Boss OTT

Jannat Releases Her New Single “Watan Yaad Rahega”

Jannat Zubair launched her new song “Watan Yaad Rahega” on her YouTube and Instagram. The song has a patriotic theme and feel to it, which was perfectly placed during Independence Day week. Her melodious voice is the soul of the song and its beautiful lyrics add to the beauty.

Jannat’s brother Ayaan Zubair had also hinted at the release date of his song “Tu Maane Ya Na” on his Instagram. And the wait ended for his fans as he launched it on his YouTube channel on 14th August. “Tu Maane Ya Na is sung and written by me and it’s the first time ever I have tried singing, hence this is very special and close to my heart and I really hope you guys like the song. We have curated this with lots of love and efforts.“

Creators x Heart Of Stone

Netflix‘s Heart Of Stone released on the video streaming platform on 14th August. The Netflix India team collaborated with ace creators like Niharika NM, Uorfi Javed and the surprising of them all, Orry! Each creator put their mind to creating content, keeping the concept of the movie at the ‘heart‘ of the video, in their own signature style. Niharika asked some “serious questions” to the heart while Uorfi was tricked into adopting a dressing style that’s averse to hers and Orry well, was just being himself.

Bigg Boss x Bajao

Sahil Khattar was at the Bigg Boss OTT 2 set to promote his upcoming musical series Bajao. The series marks the acting debut of Raftaar and will also be streaming on Jio Cinema. Sahil featured on the #WeekendKaVaar episode along with his other cast members from the series.

Chef Sanjyot Keer Is Back With Chef It Up S02

Chef It Up is back with it’s second season in association with Big Basket and Chef Sanjyot Keer (@yourfoodlab). This season will be featuring four power-packed guests across genres – Tanmay Bhat, Jemimah Rodrigues, Karishma Tanna, and Yashraj Mukhate. It would be interesting to witness these celebrities and creators to whip up delicious dishes. The first episode has already crossed 6.3M+ views within 5 days.

Comedy Creators Roast Tapsee On Her Birthday

Roasting is a genre that’s always been liked by the online audience. Tapsee being her quirky, edgy self decided to get roasted by a bunch of talented comedy creators. The likes of Abish Matthew, Gurleen Pannu, Abhilash Thapliyal and Angad Ranyal threw one blow after another at the Indian Film Industry star, in jest of course, and it was a treat to watch. “Because probably the need of the hour today is to learn to take a joke on yourself, I thought why not start at home. What better way to turn a year mature 🙂” captioned Tapsee.

Creators Spotted at Rakshak’s Premiere

“Rakshak – India’s Braves” released on 11th August, 2023 on Amazon Mini TV. The premiere of the series was graced by various creators and digital celebrities like Sourav Joshi, Parul Gulati, Eijaz Khan, Nandish Sandhu, Ravi Dubey and many more. The story of the show is inspired by true events; it is based on the story of Triveni Singh, an Indian Army Lieutenant.

Stay tuned to know more about what’s happening within the creator-verse. See you next week!