Faasos, the flagship brand of Rebel Foods, opened the spotlight in a unique way for budding women entrepreneurs, content creators, bloggers, and artists: those who are shattering old paradigms one brick at a time with its campaign #NotOrdiNARI.
Under this digital campaign, the brand featured women who have surprised the world in their own unique way. This includes women entrepreneurs, women content creators, women image coaches, body positivity influencers, and several women entrepreneurs who are challenging the bias and proving to really Not Ordi-Nari.
The list has some well-known names like Kopal Khanna from Tape a tale, Image Coach Shivani, Dipika Vedpathak, Neha Parulkar, and others.
Meanwhile, Sweet Truth, the western dessert brand of Rebel Foods, ran a campaign #NotJustSweet to celebrate the different lives and sides of a woman. As a society, women are expected to always be sweet and nice. Breaking these preconceived notions, the campaign highlights that women are multi-faceted and not just sweet.
They are authentic, bold, powerful, real, fearless, honest, a boss.. #NotJustSweet celebrated the other aspects of women’s personalities that so often remain hidden in everyday life.
Under this digital campaign, Sweet Truth teamed up with influencers to celebrate the women in their lives. These influencers created and dedicated their videos to such women; speaking about how these women are not sweet but achievers and go-getters.
They also asked their followers to tag such women in their lives. Revathi Pillai from Kota Factory dedicated her video to her sister and Srishti Garg dedicated hers to her mother. Throughout their experiences with these remarkable women, the influencer protagonists discuss how neither of these powerful ladies fit the stereotypes and are so much more than just sweet and nice.
Also Read: Punya Arora, Sejal Bhat, and more creators join Mirchi Bangalore’s ‘Jai Her’ initiative
Keeping this year’s theme of #BreakTheBias in mind, Behrouz Biryani with its digital campaign, #WomenOfImpact, is commemorating the spirit of womanhood with three achievers from different walks of life who have never shied away from breaking the stereotype, creating a difference in society through their inspiring work and achievements.
The three #WomenOfImpact included Commonwealth Games gold medalist table tennis player Manika Batra, award-winning singer Asees Kaur, and an entrepreneur, blogger & a proud single-mom, Anupriya Kapur, who have achieved and scaled many heights notwithstanding the hurdles put their way.
