In India, cricket is not just a sport, it’s an emotion which unites the whole country. From emotions running high to ecstatic celebrations, the India vs. Sri Lanka World Cup 2023 match that took place yesterday, November 2, filled us with gusto! In an encounter at the Wankhede Stadium in Mumbai, India emerged victorious against Sri Lanka and secured a spot in the WC semi-finals.
Be it bowling, batting or fielding, the Men in Blue put on a stellar performance to maintain their winning streak in the ongoing ICC Men’s World Cup 2023. India scored an impressive 357 runs with a loss of 8 wickets and secured a comfortable win over Sri Lanka by 302 runs. We are even closer to fulfilling our World Cup dream. This was Team India’s seventh consecutive win of the series. As the Men in Blue emerged victorious, brands took this moment marketing opportunity to showcase their creativity.
With the increasing integration of brands and cricket that has increased over the past few years, moments like these prove to be a golden chance for them. Brands get to showcase their products and features very effectively and creatively in front of a wide audience, thus broadening their reach. Many brands were quick to grab this ‘moment marketing’ opportunity and some came up with really cool and quirky posts on Instagram and X (formerly Twitter) to celebrate this iconic win.
Let’s take a look:
The food delivery platform called the India vs. Sri Lanka World Cup match a flashback of the Asia Cup 2023 match where India had bashed Lanka just like they did yesterday. Zomato also tweeted, “Team India saw Sri Lanka how we see a plate of biryani, finished it fast #INDvsSL“
The most trending trend on social media at the moment has got to be “Looking like a woww” and it is an apt description of Team India’s performance yesterday. Google India‘s tweet is actually so relatable: “The speed at which wickets are falling = The speed at which I wish comments on my Doc got resolved #INDvsSL“
The marketing geniuses have created a truly awesome series showcasing Team India delivering defeat to every country with each passing match and they continue to create it ahead. Swiggy also took this moment to bring in Shah Rukh Khan‘s birthday tweeted, “Thank you team india for finishing the match before time so we can celebrate king khan’s birthday 🥳❤️ #INDvSL“
The post says it all. Mumbai Police captioned it, “Team India’s BandeBest, Mumbai Police’s BandoBast – Truly WONkhede!!!” They put up another post saying, “They didn’t see the ‘Speed Is Dangerous’ sign near Wankhede stadium!!!” Mumbai Police’s social media game is always on point.
In their quirky tweet, Uber India indicated that the way Team India bashed the Sri Lankan team yesterday, Diwali came early. They post is the driver’s POV where he is asking the customer who seems to be distributing soan papdi boxes (native to Diwali celebrations) if he should store them in the cab’s boot.
They posted this very cheeky reel suggesting how our 4 of our Indian batsmen were super close to completing a century each while creating a staggering score of 357 runs while the whole of Sri Lanka’s team was short of 4 centuries to beat our score. LMAO! Swiggy Instamart also posted another reel saying “Diwali ki safai? Haan bhai lo kardiya batting order saaf.”
This post by Tinder on X is every Indian’s emotion towards Team India. They are definitely winning hearts every single time they step foot on the field.
India winning our hearts 7 times in a row ♥️ #INDvsSL— Tinder India (@Tinder_India) November 2, 2023
This tweet by Delhi Police was an amazing play on words AND numbers! IPC Section 302 prescribes the punishment for murder and they used this to denote what a killer performance Team India displayed.
Given cricket’s wide fandom and reach, brands wish to incorporate this advantage into their social media strategies to gain visibility and traction. These ‘moment marketing’ posts by brands further amplify this concept. It was a delight to see creativity flow for our iconic players and team.