Amidst a storm of controversy surrounding Zomato’s recent introduction of a “pure veg” fleet, CEO Deepinder Goyal’s personal life has also made headlines with his recent marriage to Mexican model and entrepreneur Grecia Munoz. As the founder and leader of one of India’s leading food delivery platforms, Goyal’s wedding news brings attention back to Zomato after a tumultuous week.
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Pure Veg Controversy
Zomato, a giant in India’s food delivery industry, faced a wave of criticism following its decision to implement a “pure veg” fleet of delivery executives adorned in green uniforms. The initiative aimed to cater specifically to vegetarian consumers, reflecting India’s diverse dietary preferences.
Fcuk yourself @zomato
— Adv. M (@RURALINDIA) March 19, 2024
If it's veg doesn't mean that the food is "pure".
And, if it's non-veg doesn't mean that the food is "impure".
Now, go & fcuk yourself once again.
Caveat: I'm from a family that's dogmatic & sticks to veg food & calls it "choice". https://t.co/bGl0Rp4vUE
However, the move sparked outrage on social media, with many decrying it as reinforcing caste-based norms and discriminatory practices. Critics argued that segregating delivery personnel based on one’s dietary choices perpetuated societal divisions and could potentially endanger the safety of those involved.
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Repercussions and Reversal
The backlash prompted a swift response from Zomato, with CEO Deepinder Goyal acknowledging the concerns raised. Recognising the potential risks associated with on-ground segregation, the company swiftly abandoned the green uniform scheme. Instead, all delivery executives, regardless of the type of food they deliver, will now wear the signature red uniforms.
Update on our pure veg fleet —
— Deepinder Goyal (@deepigoyal) March 20, 2024
While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet, and our fleet for vegetarians, will…
CEO’s Wedding
During this controversy, news of Deepinder Goyal’s marriage to Grecia Munoz shifted the attention. Munoz, a former model from Mexico, has now made India her home and is involved in her startup specialising in luxury consumer products. Their wedding has taken place over a month ago.
From chasing his first love for six months in his IIT Delhi, marrying her in 2007 and having a child with her in 2013 to leaving his first wife to marry a Mexican model and entrepreneur Grecia Munoz!!!!
— Radhika Patil (@radhika_sadhvip) March 22, 2024
Deepinder Goyal has indeed come a long way in his life.🤡 pic.twitter.com/uDJzCTaplu
As Zomato navigates the fallout from the “pure veg” controversy, the swift reversal of the green uniform scheme demonstrates Zomato’s responsiveness to feedback and commitment to fostering inclusivity within its operations. Amidst the challenges faced, Goyal’s wedding serves as a reminder of the individuals behind corporate entities, adding a human element to the broader narrative.
