Amazon Prime Special Panchayat is back with S3 with "Lauki" twist

The most-loved Amazon Prime show "Panchayat" returns for Season 3, bringing back its charming rural setting, beloved characters, and lauki twists.

Quirky Campaign

Prime Video cam up with a unique marketing strategy for Panchayat Season 3, featuring "Lauki"  to reveal the launch date, showcasing originality.

Online & Offline Integrations

The campaign combines online & offline marketing techniques, including eye-catching billboards in Mumbai & Delhi.

The campaign drew over a million participants who enthusiastically interacted with the digital Lauki & even visited vegetable markets featuring promotional Laukis with the launch date.

Lauki Sales📈

Cast Promotions

Even the cast of "Panchayat" played an active role in promoting the campaign through social media, increasing visibility & driving fan engagement.

Catchy Tagline

Along with the quirky campaign concept, the tagline "Tension Chhodiye, Panchayat Lijiye," effectively conveyed the relatable nature of the series.

Star-Powered Influence

Beyond the star cast, the campaign extended to Indian celebs like Shehnaaz Gill, Bharti Singh, Johnny Lever & more, creating exceptional engagement.

Marking Territory📌

Prime Video's successful campaign reaffirmed its dedication to quality content & creative marketing, strengthening its industry reputation.

When Is It Releasing?

The upcoming season of Panchayat, featuring a talented cast, is scheduled to carry on the delightful & relatable storytelling on May 28, 2024.

Next: Ananya Birla quits music, but why?