In just one year since its establishment in April 2023, Tira Beauty has transformed beauty retail in India. Combining luxury, convenience, and innovation, Tira has rapidly become a leader in the industry, setting new benchmarks and redefining the beauty shopping experience for millions of customers nationwide. To celebrate it’s first year in business, the brand has come up with exclusive discounts and our favourite creators reveal the big news through Instagram collaboration.

Tira Beauty Celebrates Its First Anniversary with Creators

Impressive Growth and Expansion

Tira Beauty’s journey over the past year has been nothing short of extraordinary. With over 7 million app downloads and the opening of 12 retail outlets across major cities like Mumbai, Delhi, Bengaluru, and more, Tira has experienced rapid growth, establishing a robust digital presence alongside its physical stores. This expansion rate is unparalleled in the beauty retail sector, reflecting the brand’s strong appeal and popularity among consumers.

With groundbreaking tech-forward features such as AI-driven devices, fragrance finders, and skin analyser tools, Tira has elevated the shopping experience to unparalleled levels, making beauty discovery both seamless and enjoyable.

Content Creators X Tira Beauty

To mark its first anniversary, Tira Beauty collaborated with content creators to announce special discounts and showcase its diverse catalogue. Larissa, Malvika Sitlani, Sanjana Batra, and Themermaidscales AKA Krutika each brought their unique style and flair to the campaign, embodying the spirit of retro beauty while highlighting Tira’s range of products.

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Larissa picked a sepia theme for her video where she showed 5 different products from Tira’s diverse catalogue and the different discounts on each product. To take you to the retro land, Larissa wore a checkered dress along with a satin bow headband and minimal make-up. She surely looked like a beauty from the yesteryears.

Malvika Sitlani

Malvika Sitlani on the other hand did an entire make-up look for her audience using different products from the Tira Beauty range. Wearing a beautiful pearl headband, Malvika went for a dramatic winged eyeliner and bold red lips.

Sanjana Batra

Sanjana Batra entered a full-blown nostalgic mood as she “stepped ” into the old television set. Sanjana wore a cute skirt and crop top in pastel tones and kept her make-up minimal. She showed various products from Tira Beauty including skincare, haircare and make-up products.


Themermaidscales AKA Krutika did a glamorous GRWM video using products from Tira Beauty’s extensive range. Highlighting her eyes with a graphic eyeliner, she kept her make-up minimal.

As Tira Beauty celebrates its first anniversary, we are extremely excited to see many content creators work closely with this giant as they bring more global brands for the Indian markets.