In the vast world of social media, there’s never any dearth of content. Instagram’s short-form video format has totally transformed the way people consume Meta’s photo-sharing app, making it way more dynamic. And with super convenient editing tools for reels that make them very creatively engaging, a good piece of content can go viral in just a matter of few hours as well. One such creator that really stands out is RJ Mahvash. Her ‘Selfie Prank Video‘ garnered so much love that it crossed 150M views, launching her in the ‘Top 10 celebrities with over 100M views on a reel‘ club.
Every content creator out there is striving to showcase their best work out there. But not every piece of content hits the mark for its audience and may get lost in the sea of media on the internet. In order to get noticed, one really needs to be their true, authentic selves and be consistent with it. The numbers and growth are bound to follow. And RJ Mahvash has got it right.
She is a popular Indian radio jockey, actor, and social media influencer with 1.1M followers on Instagram. Her content has a unique, quirky twist to it. It ranges from prank videos to funny videos to social issues, apart from her personal life experiences. It is known to be both entertaining and thought-provoking. Mahvash’s comedic reels always leave her audience in splits. Her pranks are as creative as they are funny. The fact that she utilises the platform and her reach to speak and raise awareness about important social issues, such as gender equality and mental health is commendable.
Her Content Creation Journey
RJ Mahvash has very effectively leveraged her successful career as a radio jockey in order to become a content creator. She has been able to expand her reach beyond radio by becoming one of the most prolific digital creator owing to her spontaneous content creation skills. She loves to and believes in entertaining people. Besides creating her usual funny content and prank videos, she launched an exclusive show ‘BOLD or BOWLED’, on Instagram. The online show has turned into a guilty pleasure with its spicy and bold questions for celebrity guests. Her reels with celebrities like Rakul Preet Singh, Badshah, Aparshakti Khurana, Adah Sharma, Soundarya Sharma and Archana Gautam among others have grabbed many eyeballs and views.
The Record-Setting Reel
The very format that helped her rise to fame is now putting her on the digital map. Now, with her recent Selfie Prank Reel crossing 150M Views, she has entered the ‘Top 10 Celebrities in the world to cross over 100 Million views on a reel’ club on Instagram.
Celebrity Collabs In Her Unique Style
With RJ Mahvash’s way of creating content, even her celebrity and brand collabs turn out to be unique, entertaining and most of all viral! Like this super funny reel with Brett Lee that crossed 150M views.
Getting Nawazuddin to create a trending reel format was GOLD!
We can’t get enough of RJ Mahvash’s epic and hilarious take on normal life situations and look forward to watching lot more record-breaking content from her!