If you are anything close to a makeup professional or perhaps a hoarder of beauty products, this news is sure to leave you thrilled. Nykaa-KK Beauty, a joint venture between the beauty industry titan Nykaa, Bollywood sensation Katrina Kaif, and Matrix India Entertainment, is gearing up for an exciting international expansion over the next year. The talks are more inclined towards the Gulf regions, so if you live in Dubai or Abu Dhabi and feel like you’re missing out on the brand’s mind-blowing product offerings, you are in for a glamorous treat.

Expansion in the Gulf Regions

The actress-turned-entrepreneur confirms her desire to expand the offerings of Kay Beauty, a brand created in partnership with Katrina Kaif and Nykaa, in the overseas market, particularly the Gulf regions. In the realm of business expansion, the Bollywood actress shared exciting news about Kay Beauty’s recent venture into Dubai and its ambitious plans to tap into two additional markets. Beyond this international stride, the company, renowned for its Kay Beauty brand, is strategically aiming to ramp up its offline presence in India, recognising the need to diversify beyond its predominant online sales model.

Highlighting the brand’s impressive growth trajectory, Katrina Kaif underscored Kay Beauty’s extensive reach across more than 1,600 cities, spanning major urban hubs to smaller, yet significant, locales. In a bid to enhance consumer engagement, Kay Beauty has forged a strategic partnership with the Women’s Premier League team UP Warriorz, owned by Capri Global, signalling a proactive approach to connecting with its audience on a more personal level. That’s not it, reading the next part will give you the ultimate surprise you have been waiting for.

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Kay Beauty X Nysaa

On March 1, 2024, Nykaa, a leading beauty retailer, marked a significant milestone with the inauguration of its inaugural beauty retail outlet in Dubai, named Nysaa. This momentous occasion was made possible through a strategic partnership with Apparel Group, a prominent retail powerhouse within the Gulf Cooperation Council (GCC) region.

Strategically positioned within Dubai’s vibrant Mirdif City Centre Shopping Mall, the Nysaa Beauty Store spans an impressive 2,436 square feet, offering an extensive array of products from over 150 renowned international brands, totalling more than 10,000 items. Notably, the store proudly features Kay Beauty among its curated selection of beauty brands.

Looking ahead, Nysaa has ambitious plans to expand its footprint by establishing 100 stores across the GCC region within the next five years, underscoring its commitment to serving the growing demand for premium beauty products in the Middle East.

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