The Take It Down platform, a new initiative by NCMEC to help stop young people’s intimate photographs from being posted online in the future, was announced by Meta to have Instagram and Facebook as founder members, wrote Meta Blog.

It can be frightening and overwhelming to have a private, intimate photograph shared with others, especially young people. When someone tries to use those photographs as a threat to obtain additional images, sexual contact, or money—a crime known as sextortion—it might seem even worse.

Young people can regain control over their private photographs with Take It Down.

To submit a case that will actively look for their intimate photographs on participating applications, people can go to and follow the procedures. Take It Down allows users to immediately and privately apply a distinct hash value—a numerical code—to an image or video from their own device. Companies like ours can utilize those hashes after submitting the hash to NCMEC to track down any copies of the image, remove them from our apps, and stop the content from being submitted in the future.

Take It Down was created with young people’s privacy and data security in mind, allowing users to send a hash to NCMEC rather than the private image or video directly. Hashes, which are secure digital fingerprints, are created when photos or movies are converted into a coded form that can no longer be viewed.

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With the introduction of Take It Down, people of all ages can prevent the online distribution of their intimate pictures, including:

  • Worrying that their content has been or will be uploaded online are young individuals under 18.
  • Parents or other responsible adults speaking on a child’s behalf.
  • Concerned adults who have pictures of themselves from when they were younger than 18.

Meta forbids any content or conduct that abuses children, including sextortion or the publishing of pornographic photographs. They strive to stop both this content and improper relationships between children and shady accounts looking to exploit them. For instance, they put teenagers in the most private settings on Facebook and Instagram by default, they seek to prevent dubious adults from contacting teenagers on such applications, and they focus on warning teenagers about the risks of communicating with strangers online.

Meta updates

They just added additional capabilities to Instagram to make it extra harder for dubious adults to communicate with teenagers. Now, when browsing through the list of users who have liked a post or viewing an account’s Followers or Following list, these adults won’t be able to access teen accounts. The software will send the adolescent a notification asking them to review and unfollow the new follower if a questionable adult follows their account. Teens will be notified to review their privacy settings and given the choice to disable interactions when someone comments on a post, tags or mentions them on another post, or uses their work in Reels Remixes or Guides.

With more than 30 tools to support safety of teens, Meta is working towards safety.