In order to explore the potential of ChatGPT-style AI, Meta, formerly known as Facebook, has declared its ambition to join other tech behemoths like Google and Microsoft. In the long run, CEO Mark Zuckerberg aims to create “AI identities” and is already looking into assistants for a variety of media types, including Messenger, WhatsApp, Instagram, and even advertisements.

According to Zuckerberg, these AI techniques may enable improved chat capabilities for Messenger and WhatsApp as well as distinctive Instagram filters and advertisements. According to him, generative AI could also be useful for “multi-modal” and video content. The business intends to focus on tools for expression and creation in the foreseeable future.

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The AI persona might be accessible as a chatbot on WhatsApp and Messenger. Similar features are also being developed by Snapchat, including MyAI, a chatbot that will be available from the top of all discussions. AI will also be included into inventive Instagram filters and ad types on Instagram.

Before the firm can create the “truly futuristic experiences,” Zuckerberg acknowledges that there is a lot of underlying work to be done. In other words, the initial AI-based features will be simpler. Later, there will be proper AI chatbots that you can communicate with and ask questions to.

Yet, chatbots on Messenger are not entirely new. The messaging platform added chatbot functionality back in 2016, and a number of businesses connected their bots to it to give their customers a more intelligent experience. The first will be a built-in bot that resembles ChatGPT, though.

Moreover, Meta has made significant investments in the Metaverse, a 3D-enabled virtual environment that combines augmented reality, virtual reality, and other cutting-edge technologies to produce an interactive, immersive world. In other ways, AI is also a part of it.