At the World Economic Forum Annual Meeting, conversations around innovation, growth, and digital opportunity took centre stage. Among them, Masoom Minawala offered a measured and insightful perspective on how the creative economy can evolve to become more inclusive. Speaking at World Woman House, Masoom Minawala joined global leaders to discuss pathways for equality within one of the world’s fastest-growing sectors. Through her remarks, Masoom Minawala highlighted the opportunity for structural reform to unlock greater participation and long-term value.

The discussion took place during a panel titled “The Creative Economy and the Equality Moonshot,” where creators, policymakers and industry stakeholders explored how influence, creativity and commerce intersect on a global scale.

Masoom Minawala On Opportunity Gaps In The Creative Economy

During the course of the session, Masoom Minawala cited statistics that reveal women make up only about 20% of the world’s top-earning creators in the industry today. Rather than framing the ambitions and potential of women in the industry, she positioned it as an opportunity for the ecosystem to evolve.

For example, it has been argued by Masoom Minawala that the women-creating communities that are built around the bases of trust and long-term relationships are not fully recognized under the contemporary models of platform monetization and financial systems,. However it has also been noted that through re-evaluating the way value is created, fresh avenues for creating economic growth could be discovered.

Masoom Minawala On Scaling, Support And Sustainable Growth

Based on the experience that the entrepreneur herself has undergone, Masoom Minawala stated that women creators face yet another level of assessment in their search for funds or a partnership with institutions. Questions around longevity and business focus, she explained, are part of this broader evaluation landscape.

However, she recommended that the evaluation standards used among creators can help support the consistency needed for the growth of the business.

Masoom’s Vision Of Structural Progress

As part of DAVOS 2026, Masoom interacted with investors, global institutions, and policymakers to assist in building momentum for action. These are centered around enabling access to “patient capital,” more equitable models for monetizing platforms, and recognizing “creative intellectual property” as a financeable asset class. Masoom stressed that these steps have the potential for greater benefit for the entire creative economy.

Masoom Minawala’s Closing Words

An accomplished fashion entrepreneur, Masoom Minawala is known for being a global face for South Asian representation. She continues to bridge creativity and commerce around the globe. Her presence at DAVOS also marked an increasing focus on creating systems that facilitate long-term value, inclusivity, and sustainable development around the global creative economy.